Purple Group (JSE:PPE) Tariff Resilience Score: 0/10 (As of Jul. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

JSE:PPE Purple Group Ltd JSE:PPE
73 GF Score
Price R1.74
GF Value R2.21
Valuation Modestly Undervalued
! 1 Warning Sign
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What is Purple Group Tariff Resilience Score?

Purple Group has the Tariff Resilience Score of 0, which implies that the company might have .

Purple Group has

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Purple Group might have .

Purple Group  (JSE:PPE) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Purple Group Tariff Resilience Score Related Terms

JSE:PPE
73GF Score
Purple Group Ltd JSE:PPE
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Purple Group (JSE:PPE) Overvalued in 2026?

Based on GuruFocus' analysis, Purple Group stock appears to be undervalued. The current stock price of R1.74 is trading 21.3% below its estimated GF Value™ of R2.21. GuruFocus considers Purple Group to be Modestly Undervalued.

Key valuation signals for JSE:PPE:

  • Tariff Resilience Score: 0
  • GF Value™: R2.21 vs. price of R1.74 (21.3% below fair value)
  • GF Score™: 73/100 with 1 warning sign

No single metric tells the full story. See the JSE:PPE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Purple Group Business Description

Address 173 Oxford Road, WeWork - Coworking & Office Space 1F, Rosebank, Johannesburg, GT, ZAF, 2196
Purple Group Ltd operates as a financial services company. The company engages in trading, investing, and asset management, and also offers various products and services related to investing and managing portfolios. The Group comprises the following operating segments: Easy Group includes First World Trader Proprietary Limited (FWT or EasyEquities), EasyProperties Proprietary Limited (EasyProperties), EasyDefi Technologies Proprietary Limited (Easy Crypto), and Retirement Investments and Savings for Everyone (RISE or EasyRetire). Head Office and Investments represent fees and dividends earned on investments and fair value adjustments made against them, as well as head office costs.
73GF Score

Get the complete analysis for JSE:PPE

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R1.74
Price
R2.21
GF Value