Bajaj Finserv Ltd is a non-banking financial services company headquartered in India that engages in lending activities. It services six lending verticals: consumer, small and midsize enterprises, commercial, rural, deposits, and partnerships and services. Bajaj's consumer and rural lending consists of funding solutions for consumer durables, such as vehicles and furniture to personal loans. The commercial lending activities consist of funding for plant and machinery assets and term loans to SMEs. Its mortgage lending activities consist of loans for residential and commercial properties and developer financing, among others. The company operates in India, with most of its revenue coming from Premium and other operating income from the insurance business.