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Hagar hfOISE:HAGA -0.41%82 Gross Margin % is 25.59% as of Feb. 2026, which is 14% above its 10-year median of 22.49. GuruFocus rates OISE:HAGA with a GF Score™ of 82/100 and a GF Value™ of kr88.70 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 304 Retail - Defensive companies, Hagar hf ranks better than 52.96% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Hagar hf's Gross Profit for the
three
months ended in Feb. 2026 was kr12,296 Mil. Hagar hf's Revenue for the
three
months ended in Feb. 2026 was kr48,043 Mil. Therefore, Hagar hf's Gross Margin % for the quarter that ended in Feb. 2026 was 25.59%.
The historical rank and industry rank for Hagar hf's Gross Margin % or its related term are showing as below:
OISE:HAGA'
s Gross Margin % Range Over the Past 10 Years
Min: 19.13 Med: 22.49 Max: 24.93
Current: 24.93
During the past 13 years, the highestGross Margin % of Hagar hf was 24.93%. The lowest was 19.13%. And the median was 22.49%.
OISE:HAGA's Gross Margin % is ranked better than 52.96% of 304
companies
in the Retail - Defensive industry
Industry Median: 24.225
vs OISE:HAGA: 24.93
Hagar hf had a gross margin of 25.59% for the quarter that ended in Feb. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Hagar hf was 2.70% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Hagar hf had a gross margin of 25.59% for the quarter that ended in Feb. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Hagar hf Gross Margin % Related Terms
Hagar hf Gross Margin % Historical Data
* Premium members only.
The historical data trend for Hagar hf's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OISE:HAGA vs KR, SFM, ACI: Gross Margin % Comparison
For the Grocery Stores subindustry, Hagar hf's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hagar hf Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Hagar hf's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Hagar hf's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Hagar hf (OISE:HAGA) has a Gross Margin % of 25.59% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Hagar hf and its competitors. This is 14% above median its historical median of 22.49. Over the past decade, Hagar hf's Gross Margin % has ranged from 19.13 to 24.93. According to the industry distribution chart, Hagar hf ranks #143 out of 304 companies in the Retail - Defensive industry, placing it in the top 47%.
Is Hagar hf's Gross Margin % too high?
Hagar hf's current Gross Margin % of 25.59% is 14% above median its 10-year median of 22.49. Over the past 10 years, this metric has ranged from a low of 19.13 to a high of 24.93. The Retail - Defensive industry median Gross Margin % is 24.23. Hagar hf's value of 25.59% is 5.6% above this industry median. Based on the distribution chart, Hagar hf ranks #143 out of 304 companies in the Retail - Defensive industry, which is above the industry midpoint. Overall, Hagar hf has a GF Score™ of 82/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hagar hf's Gross Margin % compare to KR and SFM?
According to the Retail - Defensive industry distribution chart, Hagar hf ranks #143 out of 304 companies for Gross Margin %. This puts Hagar hf in the upper half of its industry. The industry median Gross Margin % is 24.23. Hagar hf's value of 25.59% is 5.6% above this benchmark. Historically, Hagar hf's own Gross Margin % has ranged from 19.13 to 24.93 over the past decade. While the company's 10-year median is 22.49 vs. the industry median of 24.23, Hagar hf has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.23, based on 304 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hagar hf's current Gross Margin % of 25.59% is 5.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Hagar hf and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hagar hf's current Gross Margin % is 25.59%, which is 14% above median its own 10-year median of 22.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hagar hf stock overvalued right now?
Based on GuruFocus' analysis, Hagar hf (OISE:HAGA) is currently considered Significantly Overvalued. The stock's GF Value™ is kr88.70, compared to a current price of kr122.50 — trading 38.1% above its estimated fair value. The current Gross Margin % is 25.59%, which is 14% above median its 10-year median of 22.49 and 5.6% above the Retail - Defensive industry median of 24.23. Hagar hf's overall GF Score™ is 82/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Hagar hf (OISE:HAGA), the current Gross Margin % is 25.59% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hagar hf (OISE:HAGA) Overvalued in 2026?
Based on GuruFocus' analysis, Hagar hf stock appears to be overvalued.
The current stock price of kr122.50 is trading 38.1% above its estimated GF Value™ of kr88.70.
GuruFocus considers Hagar hf to be Significantly Overvalued.
Key valuation signals for OISE:HAGA:
Gross Margin %: 25.59% (14% above median its 10-year median of 22.49)
GF Value™: kr88.70 vs. price of kr122.50 (38.1% above fair value)
Industry Position: 5.6% above the Retail - Defensive median (#143 of 304)
No single metric tells the full story. See the OISE:HAGA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hagar hf is a retail company with operations in Iceland, the Faroe Islands, and the Netherlands, mainly in the grocery and fuel markets. It operates grocery stores, Olis service stations, OB stations, warehouses, one production facility, one online store with packaged food, one supply store, and one specialty store. The group's core business in Iceland is in the grocery and related warehouse sectors, as well as fuel sales. In the Faroe Islands, it operates the SMS retail company, which operates, among other things, various grocery stores, restaurants, and specialty stores. In the Netherlands, Hagar operates one online store with alcohol. The group's operating segments are stores and warehouses in Iceland, which generate maximum revenue, stores and warehouses in the Faroe Islands, and Olis.
82GF Score
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