Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Hagar hfOISE:HAGA -0.41%82 PS Ratio is 0.76 as of Aug. 29, 2026, which is 29% above its 10-year median of 0.59. GuruFocus rates OISE:HAGA with a GF Score™ of 82/100 and a GF Value™ of kr88.70 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 309 Retail - Defensive companies, Hagar hf ranks worse than 65.37% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Hagar hf's share price is kr122.50.
Hagar hf's Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 was kr160.81. Hence, Hagar hf's PS Ratio for today is 0.76.
Warning Sign:
Hagar hf stock PS Ratio (=0.77) is close to 10-year high of 0.81.
The historical rank and industry rank for Hagar hf's PS Ratio or its related term are showing as below:
OISE:HAGA'
s PS Ratio Range Over the Past 10 Years
Min: 0.42 Med: 0.59 Max: 0.81
Current: 0.77
During the past 13 years, Hagar hf's highest PS Ratio was 0.81. The lowest was 0.42. And the median was 0.59.
OISE:HAGA's PS Ratio is ranked worse than 65.37% of 309
companies
in the Retail - Defensive industry
Industry Median: 0.47
vs OISE:HAGA: 0.77
Hagar hf's Revenue per Sharefor the
three
months ended in Feb. 2026 was kr40.42.
Its Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 was kr160.81.
Warning Sign:
Hagar hf revenue per share is in decline over the past 12 months.
During the past 12 months, the average Revenue per Share Growth Rate of Hagar hf was -2.10% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 3.80% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 9.80% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 11.30% per year.
During the past 13 years, Hagar hf's highest 3-Year average Revenue per Share Growth Rate was 16.20% per year. The lowest was -0.40% per year. And the median was 4.25% per year.
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Hagar hf PS Ratio Related Terms
Hagar hf PS Ratio Historical Data
* Premium members only.
The historical data trend for Hagar hf's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Grocery Stores subindustry, Hagar hf's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hagar hf PS Ratio vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Hagar hf's PS Ratio distribution charts can be found below:
* The bar in red indicates where Hagar hf's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Hagar hf's Share Price of today is kr122.50. Hagar hf's Revenue per Share for the trailing twelve months (TTM) ended in Feb. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr160.81.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Hagar hf (OISE:HAGA) has a PS Ratio of 0.76 as of Aug. 29, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Hagar hf and its competitors. This is 29% above median its historical median of 0.59. Over the past decade, Hagar hf's PS Ratio has ranged from 0.42 to 0.81. According to the industry distribution chart, Hagar hf ranks #202 out of 309 companies in the Retail - Defensive industry, placing it in the top 65.4%.
Is Hagar hf's PS Ratio too high?
Hagar hf's current PS Ratio of 0.76 is 29% above median its 10-year median of 0.59. Over the past 10 years, this metric has ranged from a low of 0.42 to a high of 0.81. The Retail - Defensive industry median PS Ratio is 0.47. Hagar hf's value of 0.76 is 61.7% above this industry median. Based on the distribution chart, Hagar hf ranks #202 out of 309 companies in the Retail - Defensive industry, which is below the industry midpoint. Overall, Hagar hf has a GF Score™ of 82/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Hagar hf's PS Ratio compare to KR and SFM?
According to the Retail - Defensive industry distribution chart, Hagar hf ranks #202 out of 309 companies for PS Ratio. This places Hagar hf in the lower half of its industry. The industry median PS Ratio is 0.47. Hagar hf's value of 0.76 is 61.7% above this benchmark. Historically, Hagar hf's own PS Ratio has ranged from 0.42 to 0.81 over the past decade. While the company's 10-year median is 0.59 vs. the industry median of 0.47, Hagar hf has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Defensive company?
The median PS Ratio among Retail - Defensive companies is 0.47, based on 309 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hagar hf's current PS Ratio of 0.76 is 61.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Hagar hf and its competitors. For the Retail - Defensive industry, the median PS Ratio is 0.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hagar hf's current PS Ratio is 0.76, which is 29% above median its own 10-year median of 0.59. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hagar hf stock overvalued right now?
Based on GuruFocus' analysis, Hagar hf (OISE:HAGA) is currently considered Significantly Overvalued. The stock's GF Value™ is kr88.70, compared to a current price of kr122.50 — trading 38.1% above its estimated fair value. The current PS Ratio is 0.76, which is 29% above median its 10-year median of 0.59 and 61.7% above the Retail - Defensive industry median of 0.47. Hagar hf's overall GF Score™ is 82/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Hagar hf (OISE:HAGA), the current PS Ratio is 0.76 as of Aug. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hagar hf (OISE:HAGA) Overvalued in 2026?
Based on GuruFocus' analysis, Hagar hf stock appears to be overvalued.
The current stock price of kr122.50 is trading 38.1% above its estimated GF Value™ of kr88.70.
GuruFocus considers Hagar hf to be Significantly Overvalued.
Key valuation signals for OISE:HAGA:
PS Ratio: 0.76 (29% above median its 10-year median of 0.59)
GF Value™: kr88.70 vs. price of kr122.50 (38.1% above fair value)
Industry Position: 61.7% above the Retail - Defensive median (#202 of 309)
No single metric tells the full story. See the OISE:HAGA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hagar hf is a retail company with operations in Iceland, the Faroe Islands, and the Netherlands, mainly in the grocery and fuel markets. It operates grocery stores, Olis service stations, OB stations, warehouses, one production facility, one online store with packaged food, one supply store, and one specialty store. The group's core business in Iceland is in the grocery and related warehouse sectors, as well as fuel sales. In the Faroe Islands, it operates the SMS retail company, which operates, among other things, various grocery stores, restaurants, and specialty stores. In the Netherlands, Hagar operates one online store with alcohol. The group's operating segments are stores and warehouses in Iceland, which generate maximum revenue, stores and warehouses in the Faroe Islands, and Olis.
82GF Score
Get the complete analysis for OISE:HAGA
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
OISE:HAGA has been successfully added to your 
