RollinsROL -3.91%94 Gross Margin % is 50.85% as of Mar. 2026, which is 1% below its 10-year median of 51.48. GuruFocus rates ROL with a GF Score™ of 94/100 and a GF Value™ of $60.06 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 94 Personal Services companies, Rollins ranks better than 61.7% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Rollins's Gross Profit for the
three
months ended in Mar. 2026 was $461 Mil. Rollins's Revenue for the
three
months ended in Mar. 2026 was $906 Mil. Therefore, Rollins's Gross Margin % for the quarter that ended in Mar. 2026 was 50.85%.
The historical rank and industry rank for Rollins's Gross Margin % or its related term are showing as below:
ROL'
s Gross Margin % Range Over the Past 10 Years
Min: 50.7 Med: 51.48 Max: 52.75
Current: 52.6
During the past 13 years, the highestGross Margin % of Rollins was 52.75%. The lowest was 50.70%. And the median was 51.48%.
ROL's Gross Margin % is ranked better than 61.7% of 94
companies
in the Personal Services industry
Industry Median: 41.795
vs ROL: 52.60
Rollins had a gross margin of 50.85% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Rollins was 0.50% per year.
Rollins (NYSE:ROL) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rollins had a gross margin of 50.85% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rollins Gross Margin % Related Terms
Rollins Gross Margin % Historical Data
* Premium members only.
The historical data trend for Rollins's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Personal Services subindustry, Rollins's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rollins Gross Margin % vs Personal Services Industry
For the Personal Services industry and Consumer Cyclical sector, Rollins's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rollins's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rollins (ROL) has a Gross Margin % of 50.85% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Rollins and its competitors. This is near median its historical median of 51.48. Over the past decade, Rollins' Gross Margin % has ranged from 50.70 to 52.75. According to the industry distribution chart, Rollins ranks #36 out of 94 companies in the Personal Services industry, placing it in the top 38.3%.
Is Rollins' Gross Margin % too high?
Rollins' current Gross Margin % of 50.85% is near median its 10-year median of 51.48. Over the past 10 years, this metric has ranged from a low of 50.70 to a high of 52.75. The Personal Services industry median Gross Margin % is 41.80. Rollins' value of 50.85% is 21.7% above this industry median. Based on the distribution chart, Rollins ranks #36 out of 94 companies in the Personal Services industry, which is above the industry midpoint. Overall, Rollins has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' Gross Margin % compare to SCI and HRB?
According to the Personal Services industry distribution chart, Rollins ranks #36 out of 94 companies for Gross Margin %. This puts Rollins in the upper half of its industry. The industry median Gross Margin % is 41.80. Rollins' value of 50.85% is 21.7% above this benchmark. Historically, Rollins' own Gross Margin % has ranged from 50.70 to 52.75 over the past decade. While the company's 10-year median is 51.48 vs. the industry median of 41.80, Rollins has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Personal Services company?
The median Gross Margin % among Personal Services companies is 41.80, based on 94 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rollins's current Gross Margin % of 50.85% is 21.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rollins and its competitors. For the Personal Services industry, the median Gross Margin % is 41.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rollins's current Gross Margin % is 50.85%, which is near median its own 10-year median of 51.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (ROL) is currently considered Modestly Undervalued. The stock's GF Value™ is $60.06, compared to a current price of $42.80 — trading 28.7% below its estimated fair value. The current Gross Margin % is 50.85%, which is near median its 10-year median of 51.48 and 21.7% above the Personal Services industry median of 41.80. Rollins' overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rollins (ROL), the current Gross Margin % is 50.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rollins (ROL) Overvalued in 2026?
Based on GuruFocus' analysis, Rollins stock appears to be undervalued.
The current stock price of $42.80 is trading 28.7% below its estimated GF Value™ of $60.06.
GuruFocus considers Rollins to be Modestly Undervalued.
Key valuation signals for ROL:
Gross Margin %: 50.85% (near median its 10-year median of 51.48)
GF Value™: $60.06 vs. price of $42.80 (28.7% below fair value)
Industry Position: 21.7% above the Personal Services median (#36 of 94)
No single metric tells the full story. See the ROL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
94GF Score
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