ROL (Rollins) Moat Score: 5/10 (As of Jun. 27, 2026)


ROL Rollins Inc ROL
94 GF Score
Price $43.27
GF Value $60.06
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Rollins Moat Score?

Rollins ROL +1.10% 94 Moat Score is 5 as of Jun. 27, 2026. GuruFocus rates ROL with a GF Score™ of 94/100 and a GF Value™ of $60.06 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 97 Personal Services companies, Rollins ranks better than 95.88% on this metric.

Rollins has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Rollins has Narrow Moat: Rollins benefits from a solid brand in pest control services and a superior distribution network. However, the industry has low switching costs and moderate competition, resulting in a solid but not strong narrow moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rollins might have Narrow Moat - Solid narrow moat.

Rollins  (NYSE:ROL) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rollins Moat Score Related Terms

ROL vs SCI, HRB, FTDR: Moat Score Comparison

For the Personal Services subindustry, Rollins's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rollins Moat Score vs Personal Services Industry

For the Personal Services industry and Consumer Cyclical sector, Rollins's Moat Score distribution charts can be found below:

* The bar in red indicates where Rollins's Moat Score falls into.


ROL
94GF Score
Rollins Inc ROL
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Rollins (ROL) has a Moat Score of 5 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Rollins ranks #4 out of 97 companies in the Personal Services industry, placing it in the top 4.1%.
Is Rollins' Moat Score too high?
Rollins' current Moat Score is 5. Based on the distribution chart, Rollins ranks #4 out of 97 companies in the Personal Services industry, which is in the top quartile — a strong position relative to peers. Overall, Rollins has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' Moat Score compare to SCI and HRB?
According to the Personal Services industry distribution chart, Rollins ranks #4 out of 97 companies for Moat Score. This places Rollins in the top 4% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Personal Services company?
A good Moat Score depends on the Personal Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Rollins's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (ROL) is currently considered Modestly Undervalued. The stock's GF Value™ is $60.06, compared to a current price of $43.27 — trading 28% below its estimated fair value. The current Moat Score is 5. Rollins' overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Rollins (ROL), the current Moat Score is 5 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rollins (ROL) Overvalued in 2026?

Based on GuruFocus' analysis, Rollins stock appears to be undervalued. The current stock price of $43.27 is trading 28% below its estimated GF Value™ of $60.06. GuruFocus considers Rollins to be Modestly Undervalued.

Key valuation signals for ROL:

  • Moat Score: 5
  • GF Value™: $60.06 vs. price of $43.27 (28% below fair value)
  • GF Score™: 94/100 with 2 warning signs

No single metric tells the full story. See the ROL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rollins Business Description

Address 2170 Piedmont Road, N.E., Atlanta, GA, USA, 30324
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
94GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$43.27
Price
$60.06
GF Value