ROL (Rollins) GF Value : $50.59 (As of Mar. 23, 2025)

View and export this data going back to 1968. Start your Free Trial

What is Rollins GF Value?

As of today (2025-03-23), Rollins's share price is $51.63. Rollins's GF Value is $50.59. Therefore, Rollins's Price-to-GF-Value for today is 1.02. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Rollins is Fairly Valued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Rollins (NYSE:ROL) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Rollins's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	51.63	/	50.59
	=	1.02

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rollins GF Value Related Terms

Thank you for viewing the detailed overview of Rollins's GF Value provided by GuruFocus.com. Please click on the following links to see related term pages.

Rollins Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Personal Services » Rollins Inc (NYSE:ROL) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

ROL:Mexico RLS:Germany RLS:Germany

Address

2170 Piedmont Road, N.E., Atlanta, GA, USA, 30324

Website

https://www.rollins.com

Rollins is a global leader in route-based pest-control services, with operations spanning North, Central and South America, Europe, the Middle East and Africa and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, market leader in the US, where it boasts near national coverage, and in Canada. Residential pest and termite prevention dominates the services provided by Rollins, owing to the group's ongoing focus on US and Canadian markets.

Executives

Thomas D Tesh	officer: Chief Admin. Officer and CIO	2170 N PIEDMONT ROAD NE, ATLANTA GA 30324
Traci Hornfeck	officer: Principal Accounting Officer	2170 N PIEDMONT ROAD NE, ATLANTA GA 30324
Elizabeth B Chandler	officer: Corporate Secretary	C/O ASBURY AUTOMOTIVE GROUP, INC., 2905 PREMIERE PKWY NW, 300, DULUTH GA 30097
Timothy Curtis Rollins	10 percent owner	2801 BUFORD HIGHWAY, NE, SUITE 520, ATLANTA GA 30329
Jerry Jr. Gahlhoff	director, officer: PRESIDENT & CEO	2170 PIEDMONT ROAD N.E., ATLANTA GA 30324
Kenneth D. Krause	officer: EXEC. VP, CFO AND TREASURER	1000 CRANBERRY WOODS DRIVE, CRANBERRY TOWNSHIP PA 16066
John F Wilson	director, officer: President and COO	2170 PIEDMONT ROAD, NE, ATLANTA GA 30324
Paul Russell Hardin	director	2999 WILDWOOD PARKWAY SE, ATLANTA GA 30339
Gary W. Rollins Voting Trust U/a Dated September 14, 1994	10 percent owner	C/O RFA MANAGEMENT COMPANY, LLC, 1908 CLIFF VALLEY WAY, NE, ATLANTA GA 30329
R. Randall Rollins Voting Trust U/a Dated August 25, 1994	10 percent owner	C/O RFA MANAGEMENT COMPANY, LLC, 1908 CLIFF VALLEY WAY NE, ATLANTA GA 30329
Lor Inc	10 percent owner	C/O RFA MANAGEMENT COMPANY, LLC, 1908 CLIFF VALLEY WAY NE, ATLANTA GA 30329
Patrick J. Gunning	director	1958 CALDER COURT, DUNWOODY GA 30338
Jerry W Nix	director	2999 WILDWOOD PARKWAY, ATLANTA GA 30339
Louise S Sams	director	C/O COSTAR GROUP, INC., 1331 L STREET NW, WASHINGTON DC 20005
Gregory B Morrison	director	8214 WESTCHESTER DRIVE, SUITE 400, DALLAS TX 75225