RollinsROL +2.32%94 10-Year ROIIC % is 15.29 as of Dec. 2025. GuruFocus rates ROL with a GF Score™ of 94/100 and a GF Value™ of $60.29 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 77 Personal Services companies, Rollins ranks better than 71.43% on this metric.
10-Year Return on Invested Incremental Capital (10-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 10-year.
Rollins's 10-Year ROIIC % for the quarter that ended in Dec. 2025 was 15.29%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Rollins's 10-Year ROIIC % or its related term are showing as below:
ROL's 10-Year ROIIC % is ranked better than 71.43% of 77
companies
in the Personal Services industry
Industry Median: 4.53
vs ROL: 15.29
Rollins (NYSE:ROL) 10-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Rollins 10-Year ROIIC % Related Terms
Rollins 10-Year ROIIC % Historical Data
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The historical data trend for Rollins's 10-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Personal Services subindustry, Rollins's 10-Year ROIIC %, along with its competitors' market caps and 10-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rollins 10-Year ROIIC % vs Personal Services Industry
For the Personal Services industry and Consumer Cyclical sector, Rollins's 10-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Rollins's 10-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 10-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Rollins (ROL) has a 10-Year ROIIC % of 15.29 as of Dec. 2025. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on Rollins and its competitors. According to the industry distribution chart, Rollins ranks #22 out of 77 companies in the Personal Services industry, placing it in the top 28.6%.
Is Rollins' 10-Year ROIIC % too high?
Rollins' current 10-Year ROIIC % is 15.29. The Personal Services industry median 10-Year ROIIC % is 4.53. Rollins' value of 15.29 is 237.5% above this industry median. Based on the distribution chart, Rollins ranks #22 out of 77 companies in the Personal Services industry, which is above the industry midpoint. Overall, Rollins has a GF Score™ of 94/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rollins' 10-Year ROIIC % compare to SCI and FTDR?
According to the Personal Services industry distribution chart, Rollins ranks #22 out of 77 companies for 10-Year ROIIC %. This puts Rollins in the upper half of its industry. The industry median 10-Year ROIIC % is 4.53. Rollins' value of 15.29 is 237.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year ROIIC % for a Personal Services company?
The median 10-Year ROIIC % among Personal Services companies is 4.53, based on 77 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rollins's current 10-Year ROIIC % of 15.29 is 237.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year ROIIC % mean?
A high 10-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on Rollins and its competitors. For the Personal Services industry, the median 10-Year ROIIC % is 4.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rollins's current 10-Year ROIIC % is 15.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rollins stock overvalued right now?
Based on GuruFocus' analysis, Rollins (ROL) is currently considered Modestly Undervalued. The stock's GF Value™ is $60.29, compared to a current price of $43.72 — trading 27.5% below its estimated fair value. The current 10-Year ROIIC % is 15.29 and 237.5% above the Personal Services industry median of 4.53. Rollins' overall GF Score™ is 94/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year ROIIC % calculated?
10-Year ROIIC % is calculated from a company's financial statements. For Rollins (ROL), the current 10-Year ROIIC % is 15.29 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rollins (ROL) Overvalued in 2026?
Based on GuruFocus' analysis, Rollins stock appears to be undervalued.
The current stock price of $43.72 is trading 27.5% below its estimated GF Value™ of $60.29.
GuruFocus considers Rollins to be Modestly Undervalued.
Key valuation signals for ROL:
10-Year ROIIC %: 15.29
GF Value™: $60.29 vs. price of $43.72 (27.5% below fair value)
Industry Position: 237.5% above the Personal Services median (#22 of 77)
No single metric tells the full story. See the ROL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rollins is a global leader in route-based pest control services, with operations primarily in the United States and across North, Central, and South America, Europe, the Middle East, Africa, and Australia. Its portfolio of pest-control brands includes the prominent Orkin brand, a market leader in the US and Canada, with near-national coverage. It also has a portfolio of other brands, which it uses to reach customers through alternative sales channels. Residential pest and termite prevention accounts for the majority of Rollins' services, reflecting its ongoing focus on the US and Canadian markets.
94GF Score
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