Rush EnterprisesRUSHB -3.80%88 Gross Margin % is 20.41% as of Mar. 2026, which is 7% above its 10-year median of 19.06. GuruFocus rates RUSHB with a GF Score™ of 88/100 and a GF Value™ of $52.19 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,308 Vehicles & Parts companies, Rush Enterprises ranks better than 50.38% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rush Enterprises had a gross margin of 20.41% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rush Enterprises Gross Margin % Related Terms
Rush Enterprises Gross Margin % Historical Data
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The historical data trend for Rush Enterprises's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Auto & Truck Dealerships subindustry, Rush Enterprises's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rush Enterprises Gross Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Rush Enterprises's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rush Enterprises's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rush Enterprises (RUSHB) has a Gross Margin % of 20.41% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Rush Enterprises and its competitors. This is near median its historical median of 19.06. Over the past decade, Rush Enterprises' Gross Margin % has ranged from 17.04 to 21.31. According to the industry distribution chart, Rush Enterprises ranks #649 out of 1308 companies in the Vehicles & Parts industry, placing it in the top 49.6%.
Is Rush Enterprises' Gross Margin % too high?
Rush Enterprises' current Gross Margin % of 20.41% is near median its 10-year median of 19.06. Over the past 10 years, this metric has ranged from a low of 17.04 to a high of 21.31. The Vehicles & Parts industry median Gross Margin % is 19.84. Rush Enterprises' value of 20.41% is 2.9% above this industry median. Based on the distribution chart, Rush Enterprises ranks #649 out of 1308 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Rush Enterprises has a GF Score™ of 88/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rush Enterprises' Gross Margin % compare to VVV and AN?
According to the Vehicles & Parts industry distribution chart, Rush Enterprises ranks #649 out of 1308 companies for Gross Margin %. This puts Rush Enterprises in the upper half of its industry. The industry median Gross Margin % is 19.84. Rush Enterprises' value of 20.41% is 2.9% above this benchmark. Historically, Rush Enterprises' own Gross Margin % has ranged from 17.04 to 21.31 over the past decade. While the company's 10-year median is 19.06 vs. the industry median of 19.84, Rush Enterprises has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Vehicles & Parts company?
The median Gross Margin % among Vehicles & Parts companies is 19.84, based on 1,308 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rush Enterprises's current Gross Margin % of 20.41% is 2.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rush Enterprises and its competitors. For the Vehicles & Parts industry, the median Gross Margin % is 19.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rush Enterprises's current Gross Margin % is 20.41%, which is near median its own 10-year median of 19.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rush Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Rush Enterprises (RUSHB) is currently considered Significantly Overvalued. The stock's GF Value™ is $52.19, compared to a current price of $75.09 — trading 43.9% above its estimated fair value. The current Gross Margin % is 20.41%, which is near median its 10-year median of 19.06 and 2.9% above the Vehicles & Parts industry median of 19.84. Rush Enterprises' overall GF Score™ is 88/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rush Enterprises (RUSHB), the current Gross Margin % is 20.41% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rush Enterprises (RUSHB) Overvalued in 2026?
Based on GuruFocus' analysis, Rush Enterprises stock appears to be overvalued.
The current stock price of $75.09 is trading 43.9% above its estimated GF Value™ of $52.19.
GuruFocus considers Rush Enterprises to be Significantly Overvalued.
Key valuation signals for RUSHB:
Gross Margin %: 20.41% (near median its 10-year median of 19.06)
GF Value™: $52.19 vs. price of $75.09 (43.9% above fair value)
Industry Position: 2.9% above the Vehicles & Parts median (#649 of 1308)
No single metric tells the full story. See the RUSHB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
88GF Score
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