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Rush EnterprisesRUSHB -1.01%88 5-Year Yield-on-Cost % is 2.53 as of Jul. 21, 2026, which is 19% below its 10-year median of 3.14. GuruFocus rates RUSHB with a GF Score™ of 88/100 and a GF Value™ of $49.93 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 867 Vehicles & Parts companies, Rush Enterprises ranks worse than 58.94% on this metric.
Rush Enterprises's yield on cost for the quarter that ended in Mar. 2026 was 2.53.
The historical rank and industry rank for Rush Enterprises's 5-Year Yield-on-Cost % or its related term are showing as below:
RUSHB'
s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 0.76 Med: 3.14 Max: 4.34
Current: 2.53
During the past 13 years, Rush Enterprises's highest Yield on Cost was 4.34. The lowest was 0.76. And the median was 3.14.
RUSHB's 5-Year Yield-on-Cost % is ranked worse than 58.94% of 867
companies
in the Vehicles & Parts industry
Industry Median: 3.08
vs RUSHB: 2.53
Of course the risk here is that the company may not raise its dividends as it did before. The key is to select the companies that can consistently raise its dividends. Usually companies with long history of raising dividends tend to do so.
Rush Enterprises 5-Year Yield-on-Cost % Related Terms
RUSHB vs VVV, AN, LAD: 5-Year Yield-on-Cost % Comparison
For the Auto & Truck Dealerships subindustry, Rush Enterprises's 5-Year Yield-on-Cost %, along with its competitors' market caps and 5-Year Yield-on-Cost % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rush Enterprises 5-Year Yield-on-Cost % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Rush Enterprises's 5-Year Yield-on-Cost % distribution charts can be found below:
* The bar in red indicates where Rush Enterprises's 5-Year Yield-on-Cost % falls into.
Dividend Yield % and dividend growth of a stock is an important factor for income investors. But if company A raises its dividend constantly faster than company B, company A's future dividend yield might be much higher than Company B's even if their yields are the same now and their stock prices do not change.
Yield on Cost assumes that you buy and the stock today, and hold it for 5 years. If the company raises it dividends at the same rate as it did over the past 5 years, the dividends investors receive annually in 5 years relative to the stock price today.
Rush Enterprises (RUSHB) has a 5-Year Yield-on-Cost % of 2.53 as of Jul. 21, 2026. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Rush Enterprises and its competitors. This is 19% below median its historical median of 3.14. Over the past decade, Rush Enterprises' 5-Year Yield-on-Cost % has ranged from 0.76 to 4.34. According to the industry distribution chart, Rush Enterprises ranks #511 out of 867 companies in the Vehicles & Parts industry, placing it in the top 58.9%.
Is Rush Enterprises' 5-Year Yield-on-Cost % too high?
Rush Enterprises' current 5-Year Yield-on-Cost % of 2.53 is 19% below median its 10-year median of 3.14. Over the past 10 years, this metric has ranged from a low of 0.76 to a high of 4.34. The Vehicles & Parts industry median 5-Year Yield-on-Cost % is 3.08. Rush Enterprises' value of 2.53 is 17.9% below this industry median. Based on the distribution chart, Rush Enterprises ranks #511 out of 867 companies in the Vehicles & Parts industry, which is below the industry midpoint. Overall, Rush Enterprises has a GF Score™ of 88/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rush Enterprises' 5-Year Yield-on-Cost % compare to VVV and AN?
According to the Vehicles & Parts industry distribution chart, Rush Enterprises ranks #511 out of 867 companies for 5-Year Yield-on-Cost %. This places Rush Enterprises in the lower half of its industry. The industry median 5-Year Yield-on-Cost % is 3.08. Rush Enterprises' value of 2.53 is 17.9% below this benchmark. Historically, Rush Enterprises' own 5-Year Yield-on-Cost % has ranged from 0.76 to 4.34 over the past decade. While the company's 10-year median is 3.14 vs. the industry median of 3.08, Rush Enterprises has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year Yield-on-Cost % for a Vehicles & Parts company?
The median 5-Year Yield-on-Cost % among Vehicles & Parts companies is 3.08, based on 867 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year Yield-on-Cost % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year Yield-on-Cost % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rush Enterprises's current 5-Year Yield-on-Cost % of 2.53 is 17.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year Yield-on-Cost % mean?
A high 5-Year Yield-on-Cost % can signal that a stock is expensive relative to its fundamentals. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Rush Enterprises and its competitors. For the Vehicles & Parts industry, the median 5-Year Yield-on-Cost % is 3.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rush Enterprises's current 5-Year Yield-on-Cost % is 2.53, which is 19% below median its own 10-year median of 3.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rush Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Rush Enterprises (RUSHB) is currently considered Significantly Overvalued. The stock's GF Value™ is $49.93, compared to a current price of $73.70 — trading 47.6% above its estimated fair value. The current 5-Year Yield-on-Cost % is 2.53, which is 19% below median its 10-year median of 3.14 and 17.9% below the Vehicles & Parts industry median of 3.08. Rush Enterprises' overall GF Score™ is 88/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year Yield-on-Cost % calculated?
5-Year Yield-on-Cost % is calculated from a company's financial statements. For Rush Enterprises (RUSHB), the current 5-Year Yield-on-Cost % is 2.53 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rush Enterprises (RUSHB) Overvalued in 2026?
Based on GuruFocus' analysis, Rush Enterprises stock appears to be overvalued.
The current stock price of $73.70 is trading 47.6% above its estimated GF Value™ of $49.93.
GuruFocus considers Rush Enterprises to be Significantly Overvalued.
Key valuation signals for RUSHB:
5-Year Yield-on-Cost %: 2.53 (19% below median its 10-year median of 3.14)
GF Value™: $49.93 vs. price of $73.70 (47.6% above fair value)
Industry Position: 17.9% below the Vehicles & Parts median (#511 of 867)
No single metric tells the full story. See the RUSHB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
88GF Score
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5-Year Yield-on-Cost % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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