SJ (Scienjoy Holding) Gross Margin %: 17.75% (As of Mar. 2026) — Near Median


SJ Scienjoy Holding Corp SJ
35 GF Score
Price $0.89
GF Value $0.78
Valuation Modestly Overvalued
! 4 Warning Signs
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What is Scienjoy Holding Gross Margin %?

Scienjoy Holding SJ +14.73% 35 Gross Margin % is 17.75% as of Mar. 2026, which is 3% below its 10-year median of 18.27. GuruFocus rates SJ with a GF Score™ of 35/100 and a GF Value™ of $0.78 (Modestly Overvalued). The stock has 4 warning signs investors should review. Among 497 Interactive Media companies, Scienjoy Holding ranks worse than 91.15% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Scienjoy Holding's Gross Profit for the three months ended in Mar. 2026 was $7.28 Mil. Scienjoy Holding's Revenue for the three months ended in Mar. 2026 was $41.01 Mil. Therefore, Scienjoy Holding's Gross Margin % for the quarter that ended in Mar. 2026 was 17.75%.

Warning Sign:

Scienjoy Holding Corp gross margin has been in long-term decline. The average rate of decline per year is -2.6%.


The historical rank and industry rank for Scienjoy Holding's Gross Margin % or its related term are showing as below:

SJ' s Gross Margin % Range Over the Past 10 Years
Min: 13.16   Med: 18.27   Max: 21.46
Current: 18.02


During the past 8 years, the highest Gross Margin % of Scienjoy Holding was 21.46%. The lowest was 13.16%. And the median was 18.27%.

SJ's Gross Margin % is ranked worse than
91.15% of 497 companies
in the Interactive Media industry
Industry Median: 62.58 vs SJ: 18.02

Scienjoy Holding had a gross margin of 17.75% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Scienjoy Holding was -2.60% per year.


Scienjoy Holding  (NAS:SJ) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Scienjoy Holding had a gross margin of 17.75% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Scienjoy Holding Gross Margin % Related Terms


Scienjoy Holding Gross Margin % Historical Data

* Premium members only.

The historical data trend for Scienjoy Holding's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Scienjoy Holding Gross Margin % Chart

Scienjoy Holding Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial 18.24 14.50 13.16 18.00 18.30

Scienjoy Holding Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 18.77 19.36 18.24 0.00 17.75

SJ vs ZDGE, AREN, MNY: Gross Margin % Comparison

For the Internet Content & Information subindustry, Scienjoy Holding's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Scienjoy Holding Gross Margin % vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Scienjoy Holding's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Scienjoy Holding's Gross Margin % falls into.


SJ
35GF Score
Scienjoy Holding Corp SJ
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Scienjoy Holding Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Scienjoy Holding's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=32.3 / 176.286
=(Revenue - Cost of Goods Sold) / Revenue
=(176.286 - 144.033) / 176.286
=18.30 %

Scienjoy Holding's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=7.3 / 41.007
=(Revenue - Cost of Goods Sold) / Revenue
=(41.007 - 33.73) / 41.007
=17.75 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 17.75% mean?
Scienjoy Holding (SJ) has a Gross Margin % of 17.75% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Scienjoy Holding and its competitors. This is near median its historical median of 18.27. Over the past decade, Scienjoy Holding's Gross Margin % has ranged from 13.16 to 21.46. According to the industry distribution chart, Scienjoy Holding ranks #453 out of 497 companies in the Interactive Media industry, placing it in the top 91.1%.
Is Scienjoy Holding's Gross Margin % too high?
Scienjoy Holding's current Gross Margin % of 17.75% is near median its 10-year median of 18.27. Over the past 10 years, this metric has ranged from a low of 13.16 to a high of 21.46. The Interactive Media industry median Gross Margin % is 62.58. Scienjoy Holding's value of 17.75% is 71.6% below this industry median. Based on the distribution chart, Scienjoy Holding ranks #453 out of 497 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Scienjoy Holding has a GF Score™ of 35/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Scienjoy Holding's Gross Margin % compare to ZDGE and AREN?
According to the Interactive Media industry distribution chart, Scienjoy Holding ranks #453 out of 497 companies for Gross Margin %. This places Scienjoy Holding in the lower half of its industry. The industry median Gross Margin % is 62.58. Scienjoy Holding's value of 17.75% is 71.6% below this benchmark. Historically, Scienjoy Holding's own Gross Margin % has ranged from 13.16 to 21.46 over the past decade. While the company's 10-year median is 18.27 vs. the industry median of 62.58, Scienjoy Holding has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Scienjoy Holding's current Gross Margin % of 17.75% is 71.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Scienjoy Holding and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Scienjoy Holding's current Gross Margin % is 17.75%, which is near median its own 10-year median of 18.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Scienjoy Holding stock overvalued right now?
Based on GuruFocus' analysis, Scienjoy Holding (SJ) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.78, compared to a current price of $0.89 — trading 14.7% above its estimated fair value. The current Gross Margin % is 17.75%, which is near median its 10-year median of 18.27 and 71.6% below the Interactive Media industry median of 62.58. Scienjoy Holding's overall GF Score™ is 35/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Scienjoy Holding (SJ), the current Gross Margin % is 17.75% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Scienjoy Holding (SJ) Overvalued in 2026?

Based on GuruFocus' analysis, Scienjoy Holding stock appears to be overvalued. The current stock price of $0.89 is trading 14.7% above its estimated GF Value™ of $0.78. GuruFocus considers Scienjoy Holding to be Modestly Overvalued.

Key valuation signals for SJ:

  • Gross Margin %: 17.75% (near median its 10-year median of 18.27)
  • GF Value™: $0.78 vs. price of $0.89 (14.7% above fair value)
  • GF Score™: 35/100 with 4 warning signs
  • Industry Position: 71.6% below the Interactive Media median (#453 of 497)

No single metric tells the full story. See the SJ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Scienjoy Holding Business Description

Address No. 99 Wangzhou Road, Liangzhu Street, RM 1118, 11th Floor, Building 3, Liangzhu Sub-district, Yuhang District, Zhejiang Province, Hangzhou, CHN, 311113
Scienjoy Holding Corp is a provider of mobile live streaming platforms in China and focuses on interactive show live streaming from broadcasters to users. It operates a mobile live streaming business by which it provides live streaming entertainment from professional broadcasters to end-users, allowing for the operation of live social video communities. Using its mobile applications, users can select broadcasters and enter real-time video rooms to interact with them. In addition to the real-time interaction, users can also view photos posted by broadcasters in their personal pages, leave comments, and engage in private chats with broadcasters when such broadcasters are not streaming. In addition, users can also play simple, fun games using virtual currencies within the video rooms.
35GF Score

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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.89
Price
$0.78
GF Value