SJ (Scienjoy Holding) Intrinsic Value: DCF (Dividends Based): $ (As of Jul. 29, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SJ Scienjoy Holding Corp SJ
46 GF Score
Price $0.92
GF Value $0.77
Valuation Modestly Overvalued
! 4 Warning Signs
View Full Analysis

What is Scienjoy Holding Intrinsic Value: DCF (Dividends Based)?

Scienjoy Holding SJ +6.96% 46 Intrinsic Value: DCF (Dividends Based) is $ as of Jul. 29, 2026. GuruFocus rates SJ with a GF Score™ of 46/100 and a GF Value™ of $0.77 (Modestly Overvalued). The stock has 4 warning signs investors should review. Among 36 Interactive Media companies, Scienjoy Holding ranks worse than 2777775% on this metric.

As of today (2026-07-29), Scienjoy Holding's intrinsic value calculated from the Discounted Dividend model is $.

Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star) with dividend payments. If the company's Predictability Rank is 1-Star or Not Rated, or if the company does not pay dividend, the data will not be stored into our database.

Scienjoy Holding's Predictability Rank is Not Rated. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety % (DCF Dividends Based) using Discounted Dividend Model for Scienjoy Holding is

The historical rank and industry rank for Scienjoy Holding's Intrinsic Value: DCF (Dividends Based) or its related term are showing as below:

SJ's Price-to-DCF (Dividends Based) is not ranked *
in the Interactive Media industry.
Industry Median: 1.035
* Ranked among companies with meaningful Price-to-DCF (Dividends Based) only.

Scienjoy Holding  (NAS:SJ) Intrinsic Value: DCF (Dividends Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book per Share, Graham Number, Median PS Value etc, discounted Dividends model evaluates the companies based on their power of future dividend distribution instead of their assets.


Be Aware

What you need to know about Discounted Dividends model:

1. The Discounted Dividends model evaluates a company based on its future dividends distribution power
2. Dividend growth is taken into account; therefore a company with a higher dividend growth rate is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies with consistently steady dividends distributed.
4. The Discounted Dividends model works poorly for inconsistent dividends distributor like high growth companies.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less dividends distributed.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) and Intrinsic Value: DCF (Dividends Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Scienjoy Holding Intrinsic Value: DCF (Dividends Based) Related Terms


Scienjoy Holding Intrinsic Value: DCF (Dividends Based) Historical Data

* Premium members only.

The historical data trend for Scienjoy Holding's Intrinsic Value: DCF (Dividends Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Scienjoy Holding Intrinsic Value: DCF (Dividends Based) Chart

Scienjoy Holding Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: DCF (Dividends Based)
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Scienjoy Holding Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Dec25 Mar26
Intrinsic Value: DCF (Dividends Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

SJ vs CCG, GIFT, ZDGE: Intrinsic Value: DCF (Dividends Based) Comparison

For the Internet Content & Information subindustry, Scienjoy Holding's Price-to-DCF (Dividends Based), along with its competitors' market caps and Price-to-DCF (Dividends Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Scienjoy Holding Price-to-DCF (Dividends Based) vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Scienjoy Holding's Price-to-DCF (Dividends Based) distribution charts can be found below:

* The bar in red indicates where Scienjoy Holding's Price-to-DCF (Dividends Based) falls into.


SJ
46GF Score
Scienjoy Holding Corp SJ
Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Scienjoy Holding Intrinsic Value: DCF (Dividends Based) Calculation

This is the intrinsic value calculated from the Discounted Dividend Model with default parameters. The calculation method is the same as Discounted Cash Flow model except adjusted dividend are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DDM calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.64%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Dividend Growth Rate in the growth stage: g1 = %
The Growth Rate in the growth stage is initially set as the default 10-Year Dividend Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year Dividend Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year Dividend Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=>

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Dividends per Share: adjusted dividends per share = $.
GuruFocus uses adjusted dividends per share by default to ensure that the valuation reflects the total value of the company, as the actual dividend is only a portion of the total value.

All of the default settings can be changed in the DCF calculator and the results are calculated automatically.

Scienjoy Holding's Intrinsic Value: DCF (Dividends Based) for today is calculated as:

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+)/(1+0.11) =
and y = (1+g2)/(1+d) = (1+)/(1+0.11) =

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=Dividends per Share*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=*
=

Margin of Safety % (DCF Dividends Based) = (Intrinsic Value: DCF (Dividends Based)-Current Price) /Intrinsic Value: DCF (Dividends Based)
= ( - 0.92) /

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Dividends Based) of $ mean?
Scienjoy Holding (SJ) has a Intrinsic Value: DCF (Dividends Based) of $ as of Jul. 29, 2026. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Scienjoy Holding and its competitors. According to the industry distribution chart, Scienjoy Holding ranks #999999 out of 36 companies in the Interactive Media industry.
Is Scienjoy Holding's Intrinsic Value: DCF (Dividends Based) too high?
Scienjoy Holding's current Intrinsic Value: DCF (Dividends Based) is $. Based on the distribution chart, Scienjoy Holding ranks #999999 out of 36 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Scienjoy Holding has a GF Score™ of 46/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Scienjoy Holding's Intrinsic Value: DCF (Dividends Based) compare to CCG and GIFT?
According to the Interactive Media industry distribution chart, Scienjoy Holding ranks #999999 out of 36 companies for Intrinsic Value: DCF (Dividends Based). This places Scienjoy Holding in the lower half of its industry. The industry median Intrinsic Value: DCF (Dividends Based) is 1.04. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Dividends Based) for an Interactive Media company?
The median Intrinsic Value: DCF (Dividends Based) among Interactive Media companies is 1.04, based on 36 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Dividends Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Dividends Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Dividends Based) mean?
A high Intrinsic Value: DCF (Dividends Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Scienjoy Holding and its competitors. For the Interactive Media industry, the median Intrinsic Value: DCF (Dividends Based) is 1.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Scienjoy Holding's current Intrinsic Value: DCF (Dividends Based) is $. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Scienjoy Holding stock overvalued right now?
Based on GuruFocus' analysis, Scienjoy Holding (SJ) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.77, compared to a current price of $0.92 — trading 19.5% above its estimated fair value. The current Intrinsic Value: DCF (Dividends Based) is $. Scienjoy Holding's overall GF Score™ is 46/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Dividends Based) calculated?
Intrinsic Value: DCF (Dividends Based) is calculated from a company's financial statements. For Scienjoy Holding (SJ), the current Intrinsic Value: DCF (Dividends Based) is $ as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Scienjoy Holding (SJ) Overvalued in 2026?

Based on GuruFocus' analysis, Scienjoy Holding stock appears to be overvalued. The current stock price of $0.92 is trading 19.5% above its estimated GF Value™ of $0.77. GuruFocus considers Scienjoy Holding to be Modestly Overvalued.

Key valuation signals for SJ:

  • Intrinsic Value: DCF (Dividends Based): $
  • GF Value™: $0.77 vs. price of $0.92 (19.5% above fair value)
  • GF Score™: 46/100 with 4 warning signs

No single metric tells the full story. See the SJ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Scienjoy Holding Business Description

Address No. 99 Wangzhou Road, Liangzhu Street, RM 1118, 11th Floor, Building 3, Liangzhu Sub-district, Yuhang District, Zhejiang Province, Hangzhou, CHN, 311113
Scienjoy Holding Corp is a provider of mobile live streaming platforms in China and focuses on interactive show live streaming from broadcasters to users. It operates a mobile live streaming business by which it provides live streaming entertainment from professional broadcasters to end-users, allowing for the operation of live social video communities. Using its mobile applications, users can select broadcasters and enter real-time video rooms to interact with them. In addition to the real-time interaction, users can also view photos posted by broadcasters in their personal pages, leave comments, and engage in private chats with broadcasters when such broadcasters are not streaming. In addition, users can also play simple, fun games using virtual currencies within the video rooms.
46GF Score

Get the complete analysis for SJ

Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.92
Price
$0.77
GF Value