Shiseido CoSSDOY +4.38%69 Gross Margin % is 78.40% as of Mar. 2026, which is 3% above its 10-year median of 75.81. GuruFocus rates SSDOY with a GF Score™ of 69/100 and a GF Value™ of $21.45 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Shiseido Co ranks better than 96.79% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Shiseido Co's Gross Profit for the
three
months ended in Mar. 2026 was $1,146 Mil. Shiseido Co's Revenue for the
three
months ended in Mar. 2026 was $1,462 Mil. Therefore, Shiseido Co's Gross Margin % for the quarter that ended in Mar. 2026 was 78.40%.
The historical rank and industry rank for Shiseido Co's Gross Margin % or its related term are showing as below:
SSDOY'
s Gross Margin % Range Over the Past 10 Years
Min: 69.36 Med: 75.81 Max: 78.82
Current: 76.81
During the past 13 years, the highestGross Margin % of Shiseido Co was 78.82%. The lowest was 69.36%. And the median was 75.81%.
SSDOY's Gross Margin % is ranked better than 96.79% of 1902
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs SSDOY: 76.81
Shiseido Co had a gross margin of 78.40% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Shiseido Co was 1.00% per year.
Shiseido Co (OTCPK:SSDOY) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Shiseido Co had a gross margin of 78.40% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Shiseido Co Gross Margin % Related Terms
Shiseido Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Shiseido Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Shiseido Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shiseido Co Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Shiseido Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Shiseido Co (SSDOY) has a Gross Margin % of 78.40% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Shiseido Co and its competitors. This is near median its historical median of 75.81. Over the past decade, Shiseido Co's Gross Margin % has ranged from 69.36 to 78.82. According to the industry distribution chart, Shiseido Co ranks #61 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 3.2%.
Is Shiseido Co's Gross Margin % too high?
Shiseido Co's current Gross Margin % of 78.40% is near median its 10-year median of 75.81. Over the past 10 years, this metric has ranged from a low of 69.36 to a high of 78.82. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Shiseido Co's value of 78.40% is 197.3% above this industry median. Based on the distribution chart, Shiseido Co ranks #61 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Shiseido Co has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Shiseido Co ranks #61 out of 1902 companies for Gross Margin %. This places Shiseido Co in the top 3% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Shiseido Co's value of 78.40% is 197.3% above this benchmark. Historically, Shiseido Co's own Gross Margin % has ranged from 69.36 to 78.82 over the past decade. While the company's 10-year median is 75.81 vs. the industry median of 26.37, Shiseido Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shiseido Co's current Gross Margin % of 78.40% is 197.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Shiseido Co and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shiseido Co's current Gross Margin % is 78.40%, which is near median its own 10-year median of 75.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (SSDOY) is currently considered Modestly Undervalued. The stock's GF Value™ is $21.45, compared to a current price of $15.98 — trading 25.5% below its estimated fair value. The current Gross Margin % is 78.40%, which is near median its 10-year median of 75.81 and 197.3% above the Consumer Packaged Goods industry median of 26.37. Shiseido Co's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Shiseido Co (SSDOY), the current Gross Margin % is 78.40% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shiseido Co (SSDOY) Overvalued in 2026?
Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued.
The current stock price of $15.98 is trading 25.5% below its estimated GF Value™ of $21.45.
GuruFocus considers Shiseido Co to be Modestly Undervalued.
Key valuation signals for SSDOY:
Gross Margin %: 78.40% (near median its 10-year median of 75.81)
GF Value™: $21.45 vs. price of $15.98 (25.5% below fair value)
Industry Position: 197.3% above the Consumer Packaged Goods median (#61 of 1902)
No single metric tells the full story. See the SSDOY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
69GF Score
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