Shiseido CoSSDOY -2.55%69 FCF Margin % is -4.50% as of Mar. 2026. GuruFocus rates SSDOY with a GF Score™ of 69/100 and a GF Value™ of $20.58 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 1,956 Consumer Packaged Goods companies, Shiseido Co ranks better than 70.25% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Shiseido Co's Free Cash Flow for the
three
months ended in Mar. 2026 was $-66 Mil. Shiseido Co's Revenue for the
three
months ended in Mar. 2026 was $1,462 Mil. Therefore, Shiseido Co's FCF Margin % for the quarter that ended in Mar. 2026 was -4.50%.
The historical rank and industry rank for Shiseido Co's FCF Margin % or its related term are showing as below:
SSDOY'
s FCF Margin % Range Over the Past 10 Years
Min: -3.2 Med: -0.35 Max: 6.95
Current: 6.95
During the past 13 years, the highest FCF Margin % of Shiseido Co was 6.95%. The lowest was -3.20%. And the median was -0.35%.
SSDOY's FCF Margin % is ranked better than 70.25% of 1956
companies
in the Consumer Packaged Goods industry
Industry Median: 2.155
vs SSDOY: 6.95
Shiseido Co FCF Margin % Related Terms
Shiseido Co FCF Margin % Historical Data
* Premium members only.
The historical data trend for Shiseido Co's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Shiseido Co's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shiseido Co FCF Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Shiseido Co's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shiseido Co (SSDOY) has a FCF Margin % of -4.50% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Shiseido Co and its competitors. According to the industry distribution chart, Shiseido Co ranks #582 out of 1956 companies in the Consumer Packaged Goods industry, placing it in the top 29.8%.
Is Shiseido Co's FCF Margin % too high?
Shiseido Co's current FCF Margin % is -4.50%. Based on the distribution chart, Shiseido Co ranks #582 out of 1956 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Shiseido Co has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's FCF Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Shiseido Co ranks #582 out of 1956 companies for FCF Margin %. This puts Shiseido Co in the upper half of its industry. The industry median FCF Margin % is 2.16. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Consumer Packaged Goods company?
The median FCF Margin % among Consumer Packaged Goods companies is 2.16, based on 1,956 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Shiseido Co and its competitors. For the Consumer Packaged Goods industry, the median FCF Margin % is 2.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shiseido Co's current FCF Margin % is -4.50%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (SSDOY) is currently considered Modestly Undervalued. The stock's GF Value™ is $20.58, compared to a current price of $15.32 — trading 25.6% below its estimated fair value. The current FCF Margin % is -4.50%. Shiseido Co's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Shiseido Co (SSDOY), the current FCF Margin % is -4.50% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shiseido Co (SSDOY) Overvalued in 2026?
Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued.
The current stock price of $15.32 is trading 25.6% below its estimated GF Value™ of $20.58.
GuruFocus considers Shiseido Co to be Modestly Undervalued.
Key valuation signals for SSDOY:
FCF Margin %: -4.50%
GF Value™: $20.58 vs. price of $15.32 (25.6% below fair value)
No single metric tells the full story. See the SSDOY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
69GF Score
Get the complete analysis for SSDOY
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