SSDOY (Shiseido Co) E10: $0.39 (As of Mar. 2026)


SSDOY Shiseido Co Ltd SSDOY
69 GF Score
Price $15.46
GF Value $20.58
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Shiseido Co E10?

Shiseido Co SSDOY -1.64% 69 E10 is $0.39 as of Mar. 2026. GuruFocus rates SSDOY with a GF Score™ of 69/100 and a GF Value™ of $20.58 (Modestly Undervalued). The stock has 6 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Shiseido Co's adjusted earnings per share data for the three months ended in Mar. 2026 was $0.132. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is $0.39 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Shiseido Co's average E10 Growth Rate was -27.10% per year. During the past 3 years, the average E10 Growth Rate was -7.80% per year. During the past 5 years, the average E10 Growth Rate was 0.90% per year. During the past 10 years, the average E10 Growth Rate was 6.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Shiseido Co was 14.00% per year. The lowest was -7.80% per year. And the median was 7.85% per year.

As of today (2026-06-25), Shiseido Co's current stock price is $15.462. Shiseido Co's E10 for the quarter that ended in Mar. 2026 was $0.39. Shiseido Co's Shiller PE Ratio of today is 39.65.

During the past 13 years, the highest Shiller PE Ratio of Shiseido Co was 157.44. The lowest was 27.53. And the median was 74.42.


Shiseido Co  (OTCPK:SSDOY) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Shiseido Co's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=15.462/0.39
=39.65

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Shiseido Co was 157.44. The lowest was 27.53. And the median was 74.42.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Shiseido Co E10 Related Terms


Shiseido Co E10 Historical Data

* Premium members only.

The historical data trend for Shiseido Co's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shiseido Co E10 Chart

Shiseido Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.67 0.64 0.66 0.53 0.42

Shiseido Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.56 0.59 0.48 0.42 0.39

SSDOY vs PG, CL, KVUE: E10 Comparison

For the Household & Personal Products subindustry, Shiseido Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shiseido Co Shiller PE Ratio vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Shiseido Co's Shiller PE Ratio falls into.


SSDOY
69GF Score
Shiseido Co Ltd SSDOY
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shiseido Co E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Shiseido Co's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.132/112.7000*112.7000
=0.132

Current CPI (Mar. 2026) = 112.7000.

Shiseido Co Quarterly Data

per share eps CPI Adj_EPS
201606 -0.067 98.100 -0.077
201609 0.312 98.000 0.359
201612 -0.110 98.400 -0.126
201703 0.310 98.100 0.356
201706 0.108 98.500 0.124
201709 -0.809 98.800 -0.923
201712 0.880 99.400 0.998
201803 0.681 99.200 0.774
201806 0.427 99.200 0.485
201809 0.365 99.900 0.412
201812 -0.058 99.700 -0.066
201903 0.754 99.700 0.852
201906 0.438 99.800 0.495
201909 0.465 100.100 0.524
201912 0.025 100.500 0.028
202003 0.033 100.300 0.037
202006 -0.530 99.900 -0.598
202009 0.183 99.900 0.206
202012 0.048 99.300 0.054
202103 -0.256 99.900 -0.289
202106 -0.386 99.500 -0.437
202109 1.706 100.100 1.921
202112 -0.002 100.100 -0.002
202203 0.093 101.100 0.104
202206 0.221 101.800 0.245
202209 0.223 103.100 0.244
202212 0.096 104.100 0.104
202303 0.162 104.400 0.175
202306 0.054 105.200 0.058
202309 0.148 106.200 0.157
202312 0.021 106.800 0.022
202403 -0.055 107.200 -0.058
202406 0.052 108.200 0.054
202409 0.013 108.900 0.013
202412 -0.188 110.700 -0.191
202503 0.062 111.100 0.063
202506 0.101 111.700 0.102
202509 -0.906 112.000 -0.912
202512 0.053 113.000 0.053
202603 0.132 112.700 0.132

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of $0.39 mean?
Shiseido Co (SSDOY) has a E10 of $0.39 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Shiseido Co and its competitors.
Is Shiseido Co's E10 too high?
Shiseido Co's current E10 is $0.39. Overall, Shiseido Co has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's E10 compare to PG and CL?
Shiseido Co's E10 of $0.39 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Consumer Packaged Goods company?
A good E10 depends on the Consumer Packaged Goods industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Shiseido Co and its competitors. Shiseido Co's current E10 is $0.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (SSDOY) is currently considered Modestly Undervalued. The stock's GF Value™ is $20.58, compared to a current price of $15.46 — trading 24.9% below its estimated fair value. The current E10 is $0.39. Shiseido Co's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Shiseido Co (SSDOY), the current E10 is $0.39 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shiseido Co (SSDOY) Overvalued in 2026?

Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued. The current stock price of $15.46 is trading 24.9% below its estimated GF Value™ of $20.58. GuruFocus considers Shiseido Co to be Modestly Undervalued.

Key valuation signals for SSDOY:

  • E10: $0.39
  • GF Value™: $20.58 vs. price of $15.46 (24.9% below fair value)
  • GF Score™: 69/100 with 6 warning signs

No single metric tells the full story. See the SSDOY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shiseido Co Business Description

Address 5-5 Ginza 7-chome, Chuo-ku, Tokyo, JPN, 104-0061
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
69GF Score

Get the complete analysis for SSDOY

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$15.46
Price
$20.58
GF Value