Shiseido CoSSDOY +3.49%70 Beneish M-Score is -2.98 as of Jun. 25, 2026. GuruFocus rates SSDOY with a GF Score™ of 70/100 and a GF Value™ of $20.58 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 1,849 Consumer Packaged Goods companies, Shiseido Co ranks better than 82.26% on this metric.
The zones of discrimination for M-Score is as such:
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Good Sign:
Beneish M-Score -2.98 no higher than -1.78, which implies that the company is unlikely to be a manipulator.
The historical rank and industry rank for Shiseido Co's Beneish M-Score or its related term are showing as below:
SSDOY'
s Beneish M-Score Range Over the Past 10 Years
Min: -3.04 Med: -2.58 Max: -1.94
Current: -2.98
During the past 13 years, the highest Beneish M-Score of Shiseido Co was -1.94. The lowest was -3.04. And the median was -2.58.
Shiseido Co Beneish M-Score Related Terms
Shiseido Co Beneish M-Score Historical Data
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The historical data trend for Shiseido Co's Beneish M-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Shiseido Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shiseido Co Beneish M-Score vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's Beneish M-Score distribution charts can be found below:
* The bar in red indicates where Shiseido Co's Beneish M-Score falls into.
The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.
The M-Score Variables:
The M-score of Shiseido Co for today is based on a combination of the following eight different indices:
M
=
-4.84
+
0.92 * DSRI
+
0.528 * GMI
+
0.404 * AQI
+
0.892 * SGI
+
0.115 * DEPI
=
-4.84
+
0.92 * 0.9849
+
0.528 * 0.9981
+
0.404 * 0.9669
+
0.892 * 1.0012
+
0.115 * 0.9628
-
0.172 * SGAI
+
4.679 * TATA
-
0.327 * LVGI
-
0.172 * 0.9971
+
4.679 * -0.11963
-
0.327 * 1.0283
=
-3.08
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.
DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.
DEPI
=
(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))
/
(Depreciation_t / (Depreciaton_t + PPE_t))
=
(496.773 / (496.773 + 2592.193))
/
(470.275 / (470.275 + 2345.051))
=
0.160822
/
0.167041
=
0.9628
Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.
6. SGAI = Sales, General and Administrative expenses Index
Total accruals calculated as the change in working capital accounts other than cash less depreciation.
TATA
=
(IncomefromContinuingOperations_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(NetIncome_t - NonOperatingIncome_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(-247.523 - 0
-
709.807)
/
8002.454
=
-0.11963
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Shiseido Co has a M-score of -3.08 suggests that the company is unlikely to be a manipulator.
Shiseido Co (SSDOY) has a Beneish M-Score of -2.98 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Shiseido Co and its competitors. According to the industry distribution chart, Shiseido Co ranks #328 out of 1849 companies in the Consumer Packaged Goods industry, placing it in the top 17.7%.
Is Shiseido Co's Beneish M-Score too high?
Shiseido Co's current Beneish M-Score is -2.98. Based on the distribution chart, Shiseido Co ranks #328 out of 1849 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Shiseido Co has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's Beneish M-Score compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Shiseido Co ranks #328 out of 1849 companies for Beneish M-Score. This places Shiseido Co in the top 18% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Consumer Packaged Goods company?
A good Beneish M-Score depends on the Consumer Packaged Goods industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Shiseido Co and its competitors. Shiseido Co's current Beneish M-Score is -2.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (SSDOY) is currently considered Modestly Undervalued. The stock's GF Value™ is $20.58, compared to a current price of $15.72 — trading 23.6% below its estimated fair value. The current Beneish M-Score is -2.98. Shiseido Co's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Shiseido Co (SSDOY), the current Beneish M-Score is -2.98 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shiseido Co (SSDOY) Overvalued in 2026?
Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued.
The current stock price of $15.72 is trading 23.6% below its estimated GF Value™ of $20.58.
GuruFocus considers Shiseido Co to be Modestly Undervalued.
Key valuation signals for SSDOY:
Beneish M-Score: -2.98
GF Value™: $20.58 vs. price of $15.72 (23.6% below fair value)
No single metric tells the full story. See the SSDOY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
70GF Score
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