Big Rock BreweryTSX:BR 27 Gross Margin % is 30.85% as of Mar. 2026, which is 8% below its 10-year median of 33.44. GuruFocus rates TSX:BR with a GF Score™ of 27/100 and a GF Value™ of C$0.42 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 205 Beverages - Alcoholic companies, Big Rock Brewery ranks worse than 68.78% on this metric.
Big Rock Brewery Inc gross margin has been in long-term decline. The average rate of decline per year is -2.4%.
The historical rank and industry rank for Big Rock Brewery's Gross Margin % or its related term are showing as below:
TSX:BR'
s Gross Margin % Range Over the Past 10 Years
Min: 22.26 Med: 33.44 Max: 43.24
Current: 34.2
During the past 13 years, the highestGross Margin % of Big Rock Brewery was 43.24%. The lowest was 22.26%. And the median was 33.44%.
TSX:BR's Gross Margin % is ranked worse than 68.78% of 205
companies
in the Beverages - Alcoholic industry
Industry Median: 42.2
vs TSX:BR: 34.20
Big Rock Brewery had a gross margin of 30.85% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Big Rock Brewery was -2.40% per year.
Big Rock Brewery (TSX:BR) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Big Rock Brewery had a gross margin of 30.85% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Big Rock Brewery Gross Margin % Related Terms
Big Rock Brewery Gross Margin % Historical Data
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The historical data trend for Big Rock Brewery's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSX:BR vs BUD, STZ, TAP: Gross Margin % Comparison
For the Beverages - Brewers subindustry, Big Rock Brewery's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Big Rock Brewery Gross Margin % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Big Rock Brewery's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Big Rock Brewery's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Big Rock Brewery (TSX:BR) has a Gross Margin % of 30.85% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Big Rock Brewery and its competitors. This is near median its historical median of 33.44. Over the past decade, Big Rock Brewery's Gross Margin % has ranged from 22.26 to 43.24. According to the industry distribution chart, Big Rock Brewery ranks #141 out of 205 companies in the Beverages - Alcoholic industry, placing it in the top 68.8%.
Is Big Rock Brewery's Gross Margin % too high?
Big Rock Brewery's current Gross Margin % of 30.85% is near median its 10-year median of 33.44. Over the past 10 years, this metric has ranged from a low of 22.26 to a high of 43.24. The Beverages - Alcoholic industry median Gross Margin % is 42.20. Big Rock Brewery's value of 30.85% is 26.9% below this industry median. Based on the distribution chart, Big Rock Brewery ranks #141 out of 205 companies in the Beverages - Alcoholic industry, which is below the industry midpoint. Overall, Big Rock Brewery has a GF Score™ of 27/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Big Rock Brewery's Gross Margin % compare to BUD and STZ?
According to the Beverages - Alcoholic industry distribution chart, Big Rock Brewery ranks #141 out of 205 companies for Gross Margin %. This places Big Rock Brewery in the lower half of its industry. The industry median Gross Margin % is 42.20. Big Rock Brewery's value of 30.85% is 26.9% below this benchmark. Historically, Big Rock Brewery's own Gross Margin % has ranged from 22.26 to 43.24 over the past decade. While the company's 10-year median is 33.44 vs. the industry median of 42.20, Big Rock Brewery has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Alcoholic company?
The median Gross Margin % among Beverages - Alcoholic companies is 42.20, based on 205 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Big Rock Brewery's current Gross Margin % of 30.85% is 26.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Big Rock Brewery and its competitors. For the Beverages - Alcoholic industry, the median Gross Margin % is 42.20 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Big Rock Brewery's current Gross Margin % is 30.85%, which is near median its own 10-year median of 33.44. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Big Rock Brewery stock overvalued right now?
Based on GuruFocus' analysis, Big Rock Brewery (TSX:BR) is currently considered Significantly Overvalued. The stock's GF Value™ is C$0.42, compared to a current price of C$0.69 — trading 64.3% above its estimated fair value. The current Gross Margin % is 30.85%, which is near median its 10-year median of 33.44 and 26.9% below the Beverages - Alcoholic industry median of 42.20. Big Rock Brewery's overall GF Score™ is 27/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Big Rock Brewery (TSX:BR), the current Gross Margin % is 30.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Big Rock Brewery (TSX:BR) Overvalued in 2026?
Based on GuruFocus' analysis, Big Rock Brewery stock appears to be overvalued.
The current stock price of C$0.69 is trading 64.3% above its estimated GF Value™ of C$0.42.
GuruFocus considers Big Rock Brewery to be Significantly Overvalued.
Key valuation signals for TSX:BR:
Gross Margin %: 30.85% (near median its 10-year median of 33.44)
GF Value™: C$0.42 vs. price of C$0.69 (64.3% above fair value)
Industry Position: 26.9% below the Beverages - Alcoholic median (#141 of 205)
No single metric tells the full story. See the TSX:BR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Big Rock Brewery Inc is a producer of premium, all-natural craft beers, cider, and other alcoholic and non-alcoholic beverages.. It operates in two segments: the wholesale segment, which manufactures and distributes beer, cider, and other alcoholic beverages to and through, provincial liquor boards which are subsequently sold to end consumers; and the retail segment, which sells beverages, food, and merchandise to end consumers on premises owned and/or operated by the company. Its brands include Big Rock, Tree Brewing, Pacer, Rock Creek Cider, Dukes Cider, AGD, Shaftebury, Bow Valley, White Peaks, and Cottage Springs. It also produces an ongoing selection of seasonal beers and ciders as well as beer and RTD products under co-packaging and "white label" contract arrangements.
27GF Score
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