Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Big Rock Brewery's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was C$4.43 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was C$17.73 Mil.
Big Rock Brewery (TSX:BR) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Big Rock Brewery Selling, General, & Admin. Expense Related Terms
Big Rock Brewery Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Big Rock Brewery's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Big Rock Brewery Selling, General, & Admin. Expense Chart
TSX:BR vs STZ, TAP: Selling, General, & Admin. Expense Comparison
For the Beverages - Brewers subindustry, Big Rock Brewery's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Big Rock Brewery Selling, General, & Admin. Expense vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Big Rock Brewery's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Big Rock Brewery's Selling, General, & Admin. Expense falls into.
Big Rock Brewery Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was C$17.73 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of C$17.73 Mil mean?
Big Rock Brewery (TSX:BR) has a Selling, General, & Admin. Expense of C$17.73 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Big Rock Brewery and its competitors.
Is Big Rock Brewery's Selling, General, & Admin. Expense too high?
Big Rock Brewery's current Selling, General, & Admin. Expense is C$17.73 Mil. Overall, Big Rock Brewery has a GF Score™ of 23/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Big Rock Brewery's Selling, General, & Admin. Expense compare to STZ and TAP?
Big Rock Brewery's Selling, General, & Admin. Expense of C$17.73 Mil can be compared against companies in the Beverages - Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Beverages - Alcoholic company?
A good Selling, General, & Admin. Expense depends on the Beverages - Alcoholic industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Big Rock Brewery and its competitors. Big Rock Brewery's current Selling, General, & Admin. Expense is C$17.73 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Big Rock Brewery stock overvalued right now?
Based on GuruFocus' analysis, Big Rock Brewery (TSX:BR) is currently considered Significantly Overvalued. The stock's GF Value™ is C$0.41, compared to a current price of C$0.64 — trading 56.1% above its estimated fair value. The current Selling, General, & Admin. Expense is C$17.73 Mil. Big Rock Brewery's overall GF Score™ is 23/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Big Rock Brewery (TSX:BR), the current Selling, General, & Admin. Expense is C$17.73 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Big Rock Brewery (TSX:BR) Overvalued in 2026?
Based on GuruFocus' analysis, Big Rock Brewery stock appears to be overvalued.
The current stock price of C$0.64 is trading 56.1% above its estimated GF Value™ of C$0.41.
GuruFocus considers Big Rock Brewery to be Significantly Overvalued.
Key valuation signals for TSX:BR:
Selling, General, & Admin. Expense: C$17.73 Mil
GF Value™: C$0.41 vs. price of C$0.64 (56.1% above fair value)
No single metric tells the full story. See the TSX:BR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Big Rock Brewery Inc is a producer of premium, all-natural craft beers, cider, and other alcoholic and non-alcoholic beverages.. It operates in two segments: the wholesale segment, which manufactures and distributes beer, cider, and other alcoholic beverages to and through, provincial liquor boards which are subsequently sold to end consumers; and the retail segment, which sells beverages, food, and merchandise to end consumers on premises owned and/or operated by the company. Its brands include Big Rock, Tree Brewing, Pacer, Rock Creek Cider, Dukes Cider, AGD, Shaftebury, Bow Valley, White Peaks, and Cottage Springs. It also produces an ongoing selection of seasonal beers and ciders as well as beer and RTD products under co-packaging and "white label" contract arrangements.
23GF Score
Get the complete analysis for TSX:BR
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TSX:BR has been successfully added to your 
