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Big Rock BreweryTSX:BR 27 3-Year ROIIC % is -48.87 as of Dec. 2025. GuruFocus rates TSX:BR with a GF Score™ of 27/100 and a GF Value™ of C$0.42 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 198 Beverages - Alcoholic companies, Big Rock Brewery ranks worse than 86.87% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Big Rock Brewery's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was -48.87%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Big Rock Brewery's 3-Year ROIIC % or its related term are showing as below:
TSX:BR's 3-Year ROIIC % is ranked worse than 86.87% of 198
companies
in the Beverages - Alcoholic industry
Industry Median: 0.38
vs TSX:BR: -48.87
Big Rock Brewery (TSX:BR) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Big Rock Brewery 3-Year ROIIC % Related Terms
Big Rock Brewery 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Big Rock Brewery's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Brewers subindustry, Big Rock Brewery's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Big Rock Brewery 3-Year ROIIC % vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Big Rock Brewery's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Big Rock Brewery's 3-Year ROIIC % falls into.
Big Rock Brewery's 3-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( -0.179 (Dec. 2025) - -5.4182689 (Dec. 2022) )
/
( 37.984 (Dec. 2025) - 48.704 (Dec. 2022) )
=
5.2392689
/
-10.72
=
-48.87%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Big Rock Brewery (TSX:BR) has a 3-Year ROIIC % of -48.87 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Big Rock Brewery and its competitors. According to the industry distribution chart, Big Rock Brewery ranks #172 out of 198 companies in the Beverages - Alcoholic industry, placing it in the top 86.9%.
Is Big Rock Brewery's 3-Year ROIIC % too high?
Big Rock Brewery's current 3-Year ROIIC % is -48.87. Based on the distribution chart, Big Rock Brewery ranks #172 out of 198 companies in the Beverages - Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Big Rock Brewery has a GF Score™ of 27/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Big Rock Brewery's 3-Year ROIIC % compare to STZ and TAP?
According to the Beverages - Alcoholic industry distribution chart, Big Rock Brewery ranks #172 out of 198 companies for 3-Year ROIIC %. This places Big Rock Brewery in the lower half of its industry. The industry median 3-Year ROIIC % is 0.38. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Beverages - Alcoholic company?
The median 3-Year ROIIC % among Beverages - Alcoholic companies is 0.38, based on 198 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Big Rock Brewery and its competitors. For the Beverages - Alcoholic industry, the median 3-Year ROIIC % is 0.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Big Rock Brewery's current 3-Year ROIIC % is -48.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Big Rock Brewery stock overvalued right now?
Based on GuruFocus' analysis, Big Rock Brewery (TSX:BR) is currently considered Significantly Overvalued. The stock's GF Value™ is C$0.42, compared to a current price of C$0.63 — trading 50% above its estimated fair value. The current 3-Year ROIIC % is -48.87. Big Rock Brewery's overall GF Score™ is 27/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Big Rock Brewery (TSX:BR), the current 3-Year ROIIC % is -48.87 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Big Rock Brewery (TSX:BR) Overvalued in 2026?
Based on GuruFocus' analysis, Big Rock Brewery stock appears to be overvalued.
The current stock price of C$0.63 is trading 50% above its estimated GF Value™ of C$0.42.
GuruFocus considers Big Rock Brewery to be Significantly Overvalued.
Key valuation signals for TSX:BR:
3-Year ROIIC %: -48.87
GF Value™: C$0.42 vs. price of C$0.63 (50% above fair value)
No single metric tells the full story. See the TSX:BR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Big Rock Brewery Inc is a producer of premium, all-natural craft beers, cider, and other alcoholic and non-alcoholic beverages.. It operates in two segments: the wholesale segment, which manufactures and distributes beer, cider, and other alcoholic beverages to and through, provincial liquor boards which are subsequently sold to end consumers; and the retail segment, which sells beverages, food, and merchandise to end consumers on premises owned and/or operated by the company. Its brands include Big Rock, Tree Brewing, Pacer, Rock Creek Cider, Dukes Cider, AGD, Shaftebury, Bow Valley, White Peaks, and Cottage Springs. It also produces an ongoing selection of seasonal beers and ciders as well as beer and RTD products under co-packaging and "white label" contract arrangements.
27GF Score
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