Viva Goods CoVVCHF 53 Gross Margin % is 46.88% as of Dec. 2025, which is 15% above its 10-year median of 40.91. GuruFocus rates VVCHF with a GF Score™ of 53/100 and a GF Value™ of $0.13 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,024 Manufacturing - Apparel & Accessories companies, Viva Goods Co ranks better than 73.14% on this metric.
Viva Goods Co had a gross margin of 46.88% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Viva Goods Co was 2.90% per year.
Viva Goods Co (OTCPK:VVCHF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Viva Goods Co had a gross margin of 46.88% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Viva Goods Co Gross Margin % Related Terms
Viva Goods Co Gross Margin % Historical Data
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The historical data trend for Viva Goods Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Apparel Manufacturing subindustry, Viva Goods Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viva Goods Co Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Viva Goods Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Viva Goods Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Viva Goods Co (VVCHF) has a Gross Margin % of 46.88% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Viva Goods Co and its competitors. This is 15% above median its historical median of 40.91. Over the past decade, Viva Goods Co's Gross Margin % has ranged from 14.70 to 46.40. According to the industry distribution chart, Viva Goods Co ranks #275 out of 1024 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 26.9%.
Is Viva Goods Co's Gross Margin % too high?
Viva Goods Co's current Gross Margin % of 46.88% is 15% above median its 10-year median of 40.91. Over the past 10 years, this metric has ranged from a low of 14.70 to a high of 46.40. The Manufacturing - Apparel & Accessories industry median Gross Margin % is 28.42. Viva Goods Co's value of 46.88% is 65% above this industry median. Based on the distribution chart, Viva Goods Co ranks #275 out of 1024 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Viva Goods Co has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Viva Goods Co's Gross Margin % compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Viva Goods Co ranks #275 out of 1024 companies for Gross Margin %. This puts Viva Goods Co in the upper half of its industry. The industry median Gross Margin % is 28.42. Viva Goods Co's value of 46.88% is 65% above this benchmark. Historically, Viva Goods Co's own Gross Margin % has ranged from 14.70 to 46.40 over the past decade. While the company's 10-year median is 40.91 vs. the industry median of 28.42, Viva Goods Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.42, based on 1,024 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viva Goods Co's current Gross Margin % of 46.88% is 65% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Viva Goods Co and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viva Goods Co's current Gross Margin % is 46.88%, which is 15% above median its own 10-year median of 40.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viva Goods Co stock overvalued right now?
Based on GuruFocus' analysis, Viva Goods Co (VVCHF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.13, compared to a current price of $0.07 — trading 46.2% below its estimated fair value. The current Gross Margin % is 46.88%, which is 15% above median its 10-year median of 40.91 and 65% above the Manufacturing - Apparel & Accessories industry median of 28.42. Viva Goods Co's overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Viva Goods Co (VVCHF), the current Gross Margin % is 46.88% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viva Goods Co (VVCHF) Overvalued in 2026?
Based on GuruFocus' analysis, Viva Goods Co stock appears to be undervalued.
The current stock price of $0.07 is trading 46.2% below its estimated GF Value™ of $0.13.
GuruFocus considers Viva Goods Co to be Possible Value Trap.
Key valuation signals for VVCHF:
Gross Margin %: 46.88% (15% above median its 10-year median of 40.91)
GF Value™: $0.13 vs. price of $0.07 (46.2% below fair value)
Industry Position: 65% above the Manufacturing - Apparel & Accessories median (#275 of 1024)
No single metric tells the full story. See the VVCHF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viva Goods Co Ltd is principally engaged in the operation of a multi-brand apparel and footwear business. It also engages in the sports experience business, including the operation, service provision, and investment of sports destinations, sports competitions, and events, as well as an e-sports club. Along with its subsidiaries, the company operates in two reportable operating segments: the multi-brand apparel and footwear segment, and the sports experience segment. A majority of its revenue is generated from the multi-brand apparel and footwear segment, which engages in design and development, branding, and sales of apparel and footwear consumables through brands like Clarks, Testoni, Double Happiness, and Bossini, among others. Geographically, it derives maximum revenue from America.
53GF Score
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