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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Viva Goods Co's selling, general, & admin. expense for the
six
months ended in Dec. 2025 was $317 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $598 Mil.
Viva Goods Co (OTCPK:VVCHF) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Viva Goods Co Selling, General, & Admin. Expense Related Terms
Viva Goods Co Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Viva Goods Co's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viva Goods Co Selling, General, & Admin. Expense Chart
VVCHF vs RL, LEVI, VFC: Selling, General, & Admin. Expense Comparison
For the Apparel Manufacturing subindustry, Viva Goods Co's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viva Goods Co Selling, General, & Admin. Expense vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Viva Goods Co's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Viva Goods Co's Selling, General, & Admin. Expense falls into.
Viva Goods Co Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $598 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $598 Mil mean?
Viva Goods Co (VVCHF) has a Selling, General, & Admin. Expense of $598 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Viva Goods Co and its competitors.
Is Viva Goods Co's Selling, General, & Admin. Expense too high?
Viva Goods Co's current Selling, General, & Admin. Expense is $598 Mil. Overall, Viva Goods Co has a GF Score™ of 47/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Viva Goods Co's Selling, General, & Admin. Expense compare to RL and LEVI?
Viva Goods Co's Selling, General, & Admin. Expense of $598 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Manufacturing - Apparel & Accessories company?
A good Selling, General, & Admin. Expense depends on the Manufacturing - Apparel & Accessories industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Viva Goods Co and its competitors. Viva Goods Co's current Selling, General, & Admin. Expense is $598 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viva Goods Co stock overvalued right now?
Based on GuruFocus' analysis, Viva Goods Co (VVCHF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.10, compared to a current price of $0.07 — trading 30% below its estimated fair value. The current Selling, General, & Admin. Expense is $598 Mil. Viva Goods Co's overall GF Score™ is 47/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Viva Goods Co (VVCHF), the current Selling, General, & Admin. Expense is $598 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viva Goods Co (VVCHF) Overvalued in 2026?
Based on GuruFocus' analysis, Viva Goods Co stock appears to be undervalued.
The current stock price of $0.07 is trading 30% below its estimated GF Value™ of $0.10.
GuruFocus considers Viva Goods Co to be Possible Value Trap.
Key valuation signals for VVCHF:
Selling, General, & Admin. Expense: $598 Mil
GF Value™: $0.10 vs. price of $0.07 (30% below fair value)
No single metric tells the full story. See the VVCHF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viva Goods Co Ltd is principally engaged in the operation of a multi-brand apparel and footwear business. It also engages in the sports experience business, including the operation, service provision, and investment of sports destinations, sports competitions, and events, as well as an e-sports club. Along with its subsidiaries, the company operates in two reportable operating segments: the multi-brand apparel and footwear segment, and the sports experience segment. A majority of its revenue is generated from the multi-brand apparel and footwear segment, which engages in design and development, branding, and sales of apparel and footwear consumables through brands like Clarks, Testoni, Double Happiness, and Bossini, among others. Geographically, it derives maximum revenue from America.
47GF Score
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