Viva Goods CoVVCHF 53 Pretax Margin % is 3.32% as of Dec. 2025, which is 68% below its 10-year median of 10.49. GuruFocus rates VVCHF with a GF Score™ of 53/100 and a GF Value™ of $0.13 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,039 Manufacturing - Apparel & Accessories companies, Viva Goods Co ranks better than 55.44% on this metric.
Viva Goods Co (OTCPK:VVCHF) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Viva Goods Co Pretax Margin % Related Terms
Viva Goods Co Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Viva Goods Co's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VVCHF vs RL, LEVI, VFC: Pretax Margin % Comparison
For the Apparel Manufacturing subindustry, Viva Goods Co's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viva Goods Co Pretax Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Viva Goods Co's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Viva Goods Co's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viva Goods Co (VVCHF) has a Pretax Margin % of 3.32% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Viva Goods Co and its competitors. This is 68% below median its historical median of 10.49. According to the industry distribution chart, Viva Goods Co ranks #463 out of 1039 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 44.6%.
Is Viva Goods Co's Pretax Margin % too high?
Viva Goods Co's current Pretax Margin % of 3.32% is 68% below median its 10-year median of 10.49. The Manufacturing - Apparel & Accessories industry median Pretax Margin % is 3.52. Viva Goods Co's value of 3.32% is 5.7% below this industry median. Based on the distribution chart, Viva Goods Co ranks #463 out of 1039 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Viva Goods Co has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Viva Goods Co's Pretax Margin % compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Viva Goods Co ranks #463 out of 1039 companies for Pretax Margin %. This puts Viva Goods Co in the upper half of its industry. The industry median Pretax Margin % is 3.52. Viva Goods Co's value of 3.32% is 5.7% below this benchmark. While the company's 10-year median is 10.49 vs. the industry median of 3.52, Viva Goods Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Manufacturing - Apparel & Accessories company?
The median Pretax Margin % among Manufacturing - Apparel & Accessories companies is 3.52, based on 1,039 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viva Goods Co's current Pretax Margin % of 3.32% is 5.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Viva Goods Co and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Pretax Margin % is 3.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viva Goods Co's current Pretax Margin % is 3.32%, which is 68% below median its own 10-year median of 10.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viva Goods Co stock overvalued right now?
Based on GuruFocus' analysis, Viva Goods Co (VVCHF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.13, compared to a current price of $0.07 — trading 46.2% below its estimated fair value. The current Pretax Margin % is 3.32%, which is 68% below median its 10-year median of 10.49 and 5.7% below the Manufacturing - Apparel & Accessories industry median of 3.52. Viva Goods Co's overall GF Score™ is 53/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Viva Goods Co (VVCHF), the current Pretax Margin % is 3.32% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viva Goods Co (VVCHF) Overvalued in 2026?
Based on GuruFocus' analysis, Viva Goods Co stock appears to be undervalued.
The current stock price of $0.07 is trading 46.2% below its estimated GF Value™ of $0.13.
GuruFocus considers Viva Goods Co to be Possible Value Trap.
Key valuation signals for VVCHF:
Pretax Margin %: 3.32% (68% below median its 10-year median of 10.49)
GF Value™: $0.13 vs. price of $0.07 (46.2% below fair value)
Industry Position: 5.7% below the Manufacturing - Apparel & Accessories median (#463 of 1039)
No single metric tells the full story. See the VVCHF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viva Goods Co Ltd is principally engaged in the operation of a multi-brand apparel and footwear business. It also engages in the sports experience business, including the operation, service provision, and investment of sports destinations, sports competitions, and events, as well as an e-sports club. Along with its subsidiaries, the company operates in two reportable operating segments: the multi-brand apparel and footwear segment, and the sports experience segment. A majority of its revenue is generated from the multi-brand apparel and footwear segment, which engages in design and development, branding, and sales of apparel and footwear consumables through brands like Clarks, Testoni, Double Happiness, and Bossini, among others. Geographically, it derives maximum revenue from America.
53GF Score
Get the complete analysis for VVCHF
Pretax Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VVCHF has been successfully added to your 
