The historical rank and industry rank for Celsius Holdings's Gross Margin % or its related term are showing as below:
CELH'
s Gross Margin % Range Over the Past 10 Years
Min: 38.32 Med: 41.55 Max: 48.04
Current: 48.04
During the past 13 years, the highestGross Margin % of Celsius Holdings was 48.04%. The lowest was 38.32%. And the median was 41.55%.
CELH's Gross Margin % is ranked better than 75.93% of 108
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 36.875
vs CELH: 48.04
Celsius Holdings had a gross margin of 47.85% for the quarter that ended in Dec. 2023 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Celsius Holdings was 2.20% per year.
Celsius Holdings Gross Margin % Historical Data
The historical data trend for Celsius Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Celsius Holdings's Gross Margin %
For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Celsius Holdings's Gross Margin % Distribution in the Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Celsius Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Celsius Holdings had a gross margin of 47.85% for the quarter that ended in Dec. 2023 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Celsius Holdings Gross Margin % Related Terms
Thank you for viewing the detailed overview of Celsius Holdings's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Celsius Holdings (Celsius Holdings) Business Description
Celsius Holdings plays in the energy drink subsegment of the global nonalcoholic beverage market, with 94% of revenue concentrated in North America. Celsius' products contain natural ingredients and a metabolism-enhancing formulation, appealing to fitness and active lifestyle enthusiasts. The firm's portfolio includes its namesake Celsius Originals beverages (including those that are naturally caffeinated with stevia) and Celsius On-the-Go powder packets. Celsius focuses its time on branding and innovation, while it utilizes third parties for the manufacturing, packaging, and distribution of its products. In 2022, Celsius forged a 20-year distribution agreement with PepsiCo, which holds an 8.5% stake in the business.
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