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Celsius HoldingsCELH -0.76%68 ROC (Joel Greenblatt) % is 152.82% as of Mar. 2026, which is 491% above its 10-year median of 25.87. GuruFocus rates CELH with a GF Score™ of 68/100 and a GF Value™ of $96.00 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 117 Beverages - Non-Alcoholic companies, Celsius Holdings ranks better than 90.6% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Celsius Holdings's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 152.82%.
The historical rank and industry rank for Celsius Holdings's ROC (Joel Greenblatt) % or its related term are showing as below:
CELH'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -159.86 Med: 25.87 Max: 166.86
Current: 104.32
During the past 13 years, Celsius Holdings's highest ROC (Joel Greenblatt) % was 166.86%. The lowest was -159.86%. And the median was 25.87%.
CELH's ROC (Joel Greenblatt) % is ranked better than 90.6% of 117
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 20.27
vs CELH: 104.32
Celsius Holdings's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Celsius Holdings ROC (Joel Greenblatt) % Related Terms
Celsius Holdings ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Celsius Holdings's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CELH vs PRMB, COCO, FIZZ: ROC (Joel Greenblatt) % Comparison
For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Celsius Holdings ROC (Joel Greenblatt) % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Celsius Holdings's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 152.82% mean?
Celsius Holdings (CELH) has a ROC (Joel Greenblatt) % of 152.82% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Celsius Holdings and its competitors. This is 491% above median its historical median of 25.87. According to the industry distribution chart, Celsius Holdings ranks #11 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 9.4%.
Is Celsius Holdings' ROC (Joel Greenblatt) % too high?
Celsius Holdings' current ROC (Joel Greenblatt) % of 152.82% is 491% above median its 10-year median of 25.87. The Beverages - Non-Alcoholic industry median ROC (Joel Greenblatt) % is 20.27. Celsius Holdings' value of 152.82% is 653.9% above this industry median. Based on the distribution chart, Celsius Holdings ranks #11 out of 117 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Celsius Holdings has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Celsius Holdings' ROC (Joel Greenblatt) % compare to PRMB and COCO?
According to the Beverages - Non-Alcoholic industry distribution chart, Celsius Holdings ranks #11 out of 117 companies for ROC (Joel Greenblatt) %. This places Celsius Holdings in the top 9% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 20.27. Celsius Holdings' value of 152.82% is 653.9% above this benchmark. While the company's 10-year median is 25.87 vs. the industry median of 20.27, Celsius Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Beverages - Non-Alcoholic company?
The median ROC (Joel Greenblatt) % among Beverages - Non-Alcoholic companies is 20.27, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Celsius Holdings's current ROC (Joel Greenblatt) % of 152.82% is 653.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Celsius Holdings and its competitors. For the Beverages - Non-Alcoholic industry, the median ROC (Joel Greenblatt) % is 20.27 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Celsius Holdings's current ROC (Joel Greenblatt) % is 152.82%, which is 491% above median its own 10-year median of 25.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Celsius Holdings stock overvalued right now?
Based on GuruFocus' analysis, Celsius Holdings (CELH) is currently considered Possible Value Trap. The stock's GF Value™ is $96.00, compared to a current price of $29.98 — trading 68.8% below its estimated fair value. The current ROC (Joel Greenblatt) % is 152.82%, which is 491% above median its 10-year median of 25.87 and 653.9% above the Beverages - Non-Alcoholic industry median of 20.27. Celsius Holdings' overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Celsius Holdings (CELH), the current ROC (Joel Greenblatt) % is 152.82% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Celsius Holdings (CELH) Overvalued in 2026?
Based on GuruFocus' analysis, Celsius Holdings stock appears to be undervalued.
The current stock price of $29.98 is trading 68.8% below its estimated GF Value™ of $96.00.
GuruFocus considers Celsius Holdings to be Possible Value Trap.
Key valuation signals for CELH:
ROC (Joel Greenblatt) %: 152.82% (491% above median its 10-year median of 25.87)
GF Value™: $96.00 vs. price of $29.98 (68.8% below fair value)
Industry Position: 653.9% above the Beverages - Non-Alcoholic median (#11 of 117)
No single metric tells the full story. See the CELH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
68GF Score
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