Celsius HoldingsCELH +5.78%68 Pretax Margin % is 17.57% as of Mar. 2026, which is 855% above its 10-year median of 1.84. GuruFocus rates CELH with a GF Score™ of 68/100 and a GF Value™ of $95.47 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 116 Beverages - Non-Alcoholic companies, Celsius Holdings ranks worse than 60.34% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Celsius Holdings Pretax Margin % Related Terms
Celsius Holdings Pretax Margin % Historical Data
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The historical data trend for Celsius Holdings's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CELH vs PRMB, COCO, FIZZ: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Celsius Holdings Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Celsius Holdings's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Celsius Holdings (CELH) has a Pretax Margin % of 17.57% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Celsius Holdings and its competitors. This is 855% above median its historical median of 1.84. According to the industry distribution chart, Celsius Holdings ranks #70 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 60.3%.
Is Celsius Holdings' Pretax Margin % too high?
Celsius Holdings' current Pretax Margin % of 17.57% is 855% above median its 10-year median of 1.84. The Beverages - Non-Alcoholic industry median Pretax Margin % is 9.02. Celsius Holdings' value of 17.57% is 94.8% above this industry median. Based on the distribution chart, Celsius Holdings ranks #70 out of 116 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, Celsius Holdings has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Celsius Holdings' Pretax Margin % compare to PRMB and COCO?
According to the Beverages - Non-Alcoholic industry distribution chart, Celsius Holdings ranks #70 out of 116 companies for Pretax Margin %. This places Celsius Holdings in the lower half of its industry. The industry median Pretax Margin % is 9.02. Celsius Holdings' value of 17.57% is 94.8% above this benchmark. While the company's 10-year median is 1.84 vs. the industry median of 9.02, Celsius Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 9.02, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Celsius Holdings's current Pretax Margin % of 17.57% is 94.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Celsius Holdings and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 9.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Celsius Holdings's current Pretax Margin % is 17.57%, which is 855% above median its own 10-year median of 1.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Celsius Holdings stock overvalued right now?
Based on GuruFocus' analysis, Celsius Holdings (CELH) is currently considered Possible Value Trap. The stock's GF Value™ is $95.47, compared to a current price of $29.85 — trading 68.7% below its estimated fair value. The current Pretax Margin % is 17.57%, which is 855% above median its 10-year median of 1.84 and 94.8% above the Beverages - Non-Alcoholic industry median of 9.02. Celsius Holdings' overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Celsius Holdings (CELH), the current Pretax Margin % is 17.57% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Celsius Holdings (CELH) Overvalued in 2026?
Based on GuruFocus' analysis, Celsius Holdings stock appears to be undervalued.
The current stock price of $29.85 is trading 68.7% below its estimated GF Value™ of $95.47.
GuruFocus considers Celsius Holdings to be Possible Value Trap.
Key valuation signals for CELH:
Pretax Margin %: 17.57% (855% above median its 10-year median of 1.84)
GF Value™: $95.47 vs. price of $29.85 (68.7% below fair value)
Industry Position: 94.8% above the Beverages - Non-Alcoholic median (#70 of 116)
No single metric tells the full story. See the CELH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
68GF Score
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