Celsius HoldingsCELH +5.78%68 Gross Margin % is 48.31% as of Mar. 2026, which is 13% above its 10-year median of 42.71. GuruFocus rates CELH with a GF Score™ of 68/100 and a GF Value™ of $95.47 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 115 Beverages - Non-Alcoholic companies, Celsius Holdings ranks better than 77.39% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Celsius Holdings had a gross margin of 48.31% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Celsius Holdings Gross Margin % Related Terms
Celsius Holdings Gross Margin % Historical Data
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The historical data trend for Celsius Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CELH vs PRMB, COKE, COCO: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Celsius Holdings Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Celsius Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Celsius Holdings (CELH) has a Gross Margin % of 48.31% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Celsius Holdings and its competitors. This is 13% above median its historical median of 42.71. Over the past decade, Celsius Holdings' Gross Margin % has ranged from 40.03 to 50.39. According to the industry distribution chart, Celsius Holdings ranks #26 out of 115 companies in the Beverages - Non-Alcoholic industry, placing it in the top 22.6%.
Is Celsius Holdings' Gross Margin % too high?
Celsius Holdings' current Gross Margin % of 48.31% is 13% above median its 10-year median of 42.71. Over the past 10 years, this metric has ranged from a low of 40.03 to a high of 50.39. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.43. Celsius Holdings' value of 48.31% is 25.7% above this industry median. Based on the distribution chart, Celsius Holdings ranks #26 out of 115 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Celsius Holdings has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Celsius Holdings' Gross Margin % compare to PRMB and COKE?
According to the Beverages - Non-Alcoholic industry distribution chart, Celsius Holdings ranks #26 out of 115 companies for Gross Margin %. This places Celsius Holdings in the top 23% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.43. Celsius Holdings' value of 48.31% is 25.7% above this benchmark. Historically, Celsius Holdings' own Gross Margin % has ranged from 40.03 to 50.39 over the past decade. While the company's 10-year median is 42.71 vs. the industry median of 38.43, Celsius Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Celsius Holdings's current Gross Margin % of 48.31% is 25.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Celsius Holdings and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Celsius Holdings's current Gross Margin % is 48.31%, which is 13% above median its own 10-year median of 42.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Celsius Holdings stock overvalued right now?
Based on GuruFocus' analysis, Celsius Holdings (CELH) is currently considered Possible Value Trap. The stock's GF Value™ is $95.47, compared to a current price of $29.85 — trading 68.7% below its estimated fair value. The current Gross Margin % is 48.31%, which is 13% above median its 10-year median of 42.71 and 25.7% above the Beverages - Non-Alcoholic industry median of 38.43. Celsius Holdings' overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Celsius Holdings (CELH), the current Gross Margin % is 48.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Celsius Holdings (CELH) Overvalued in 2026?
Based on GuruFocus' analysis, Celsius Holdings stock appears to be undervalued.
The current stock price of $29.85 is trading 68.7% below its estimated GF Value™ of $95.47.
GuruFocus considers Celsius Holdings to be Possible Value Trap.
Key valuation signals for CELH:
Gross Margin %: 48.31% (13% above median its 10-year median of 42.71)
GF Value™: $95.47 vs. price of $29.85 (68.7% below fair value)
Industry Position: 25.7% above the Beverages - Non-Alcoholic median (#26 of 115)
No single metric tells the full story. See the CELH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
68GF Score
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