Equity Story Group (ASX:EQS) Intangible Assets : A$0.53 Mil (As of Dec. 2024)

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What is Equity Story Group Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Equity Story Group's intangible assets for the quarter that ended in Dec. 2024 was A$0.53 Mil.

Equity Story Group Intangible Assets Historical Data

The historical data trend for Equity Story Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Equity Story Group Intangible Assets Chart

Equity Story Group Annual Data

Trend

Jun22

Jun23

Jun24

Intangible Assets

0.54

1.04

0.53

Equity Story Group Semi-Annual Data
	Jun22	Dec22	Jun23	Dec23	Jun24	Dec24
Intangible Assets	Get a 7-Day Free Trial			1.04	1.04	1.04	0.53	0.53

Equity Story Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Equity Story Group (ASX:EQS) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Equity Story Group Intangible Assets Related Terms

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Equity Story Group Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Capital Markets » Equity Story Group Ltd (ASX:EQS) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

44 North Fort Road, Barracks Precinct, Manly, NSW, AUS, 2095

Website

https://www.equitystory.com.au

Equity Story Group Ltd is engaged in the business of stock market trading advice, research, investor education, and funds management. It has two operating segments which were Equity Story Pty Ltd and Equity Story Securities Pty Limited and Others.