ITO ENITONF 74 Median PS Value is $110.43 as of Jun. 27, 2026, which is 6434% above its 10-year median of 1.69. GuruFocus rates ITONF with a GF Score™ of 74/100 and a GF Value™ of $92.79. The stock has 1 warning sign investors should review. Among 69 Beverages - Non-Alcoholic companies, ITO EN ranks better than 82.61% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
Median PS Value is calculated as trailing twelve months (TTM) Revenue per Share times 10-Year median PS Ratio. ITO EN's Revenue per Share for the trailing twelve months (TTM) ended in Oct. 2025 was $28.002. ITO EN's 10-Year median PS Ratio is 3.9436. Therefore, the Median PS Value for today is $110.43.
As of today (2026-06-27), ITO EN's share price is $61.41. ITO EN's Median PS Value is $110.43. Therefore, ITO EN's Price to Median PS Value for today is 0.56.
The historical rank and industry rank for ITO EN's Median PS Value or its related term are showing as below:
ITONF'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.56 Med: 1.69 Max: 2.24
Current: 0.56
During the past 13 years, the highest Price to Median PS Value of ITO EN was 2.24. The lowest was 0.56. And the median was 1.69.
ITONF's Price-to-Median-PS-Value is ranked better than 82.61% of 69
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 0.87
vs ITONF: 0.56
ITO EN (OTCPK:ITONF) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
ITO EN's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
61.41
/
110.43
=
0.56
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITO EN Median PS Value Related Terms
ITO EN Median PS Value Historical Data
* Premium members only.
The historical data trend for ITO EN's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITONF vs KO, PEP, MNST: Median PS Value Comparison
For the Beverages - Non-Alcoholic subindustry, ITO EN's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITO EN Price-to-Median-PS-Value vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, ITO EN's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where ITO EN's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 3.9436.
ITO EN's Revenue per Share for the trailing twelve months (TTM) ended in Oct. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $28.002.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITO EN (ITONF) has a Median PS Value of $110.43 as of Jun. 27, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on ITO EN and its competitors. This is 6434% above median its historical median of 1.69. Over the past decade, ITO EN's Median PS Value has ranged from 0.56 to 2.24. According to the industry distribution chart, ITO EN ranks #12 out of 69 companies in the Beverages - Non-Alcoholic industry, placing it in the top 17.4%.
Is ITO EN's Median PS Value too high?
ITO EN's current Median PS Value of $110.43 is 6434% above median its 10-year median of 1.69. Over the past 10 years, this metric has ranged from a low of 0.56 to a high of 2.24. The Beverages - Non-Alcoholic industry median Median PS Value is 0.87. ITO EN's value of $110.43 is 12593.1% above this industry median. Based on the distribution chart, ITO EN ranks #12 out of 69 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, ITO EN has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does ITO EN's Median PS Value compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, ITO EN ranks #12 out of 69 companies for Median PS Value. This places ITO EN in the top 17% of its industry — outperforming the majority of peers. The industry median Median PS Value is 0.87. ITO EN's value of $110.43 is 12593.1% above this benchmark. Historically, ITO EN's own Median PS Value has ranged from 0.56 to 2.24 over the past decade. While the company's 10-year median is 1.69 vs. the industry median of 0.87, ITO EN has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Beverages - Non-Alcoholic company?
The median Median PS Value among Beverages - Non-Alcoholic companies is 0.87, based on 69 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ITO EN's current Median PS Value of $110.43 is 12593.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on ITO EN and its competitors. For the Beverages - Non-Alcoholic industry, the median Median PS Value is 0.87 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITO EN's current Median PS Value is $110.43, which is 6434% above median its own 10-year median of 1.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITO EN stock overvalued right now?
ITO EN (ITONF) has a current Median PS Value of $110.43. The stock's GF Value™ is $92.79, compared to a current price of $61.41 — trading 33.8% below its estimated fair value. The current Median PS Value is $110.43, which is 6434% above median its 10-year median of 1.69 and 12593.1% above the Beverages - Non-Alcoholic industry median of 0.87. ITO EN's overall GF Score™ is 74/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For ITO EN (ITONF), the current Median PS Value is $110.43 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITO EN (ITONF) Overvalued in 2026?
Based on GuruFocus' analysis, ITO EN stock appears to be undervalued.
The current stock price of $61.41 is trading 33.8% below its estimated GF Value™ of $92.79.
Key valuation signals for ITONF:
Median PS Value: $110.43 (6434% above median its 10-year median of 1.69)
GF Value™: $92.79 vs. price of $61.41 (33.8% below fair value)
Industry Position: 12593.1% above the Beverages - Non-Alcoholic median (#12 of 69)
No single metric tells the full story. See the ITONF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITO EN Ltd makes beverages and other tea and nutritional products that it sells in Japan. Ito En primarily sells green tea products, including ready-to-drink beverages, tea bags, and other tea leaf products, under its Oi Ocha brand. Other beverages the company sells include black tea, Chinese tea, coffee, vegetable beverages, fruit beverages, mineral water, and functional beverages. The Leaf- and Drink-Related business segment makes up roughly 90% of the company's total revenue. Most remaining revenue is generated from Ito En's restaurant business, which operates hundreds of Tully's coffee shops in Japan.
74GF Score
Get the complete analysis for ITONF
Median PS Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ITONF has been successfully added to your 
