ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. ITO EN's annualized return on invested capital (ROIC %) for the quarter that ended in Oct. 2025 was 6.66%.
As of today (2026-06-28), ITO EN's WACC % is 1.61%. ITO EN's ROIC % is 4.25% (calculated using TTM income statement data).
ITO EN generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
ITO EN (OTCPK:ITONF) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, ITO EN's WACC % is 1.61%. ITO EN's ROIC % is 4.25% (calculated using TTM income statement data).
ITO EN generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
ITO EN ROIC % Related Terms
ITO EN ROIC % Historical Data
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The historical data trend for ITO EN's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, ITO EN's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITO EN ROIC % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, ITO EN's ROIC % distribution charts can be found below:
* The bar in red indicates where ITO EN's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Oct. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITO EN (ITONF) has a ROIC % of 6.66% as of Oct. 2025. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on ITO EN and its competitors.
Is ITO EN's ROIC % too high?
ITO EN's current ROIC % is 6.66%. The Beverages - Non-Alcoholic industry median ROIC % is 8.72. ITO EN's value of 6.66% is 23.6% below this industry median. Overall, ITO EN has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does ITO EN's ROIC % compare to KO and PEP?
ITO EN's ROIC % of 6.66% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROIC % is 8.72. ITO EN's value of 6.66% is 23.6% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Beverages - Non-Alcoholic company?
The median ROIC % among Beverages - Non-Alcoholic companies is 8.72, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ITO EN's current ROIC % of 6.66% is 23.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on ITO EN and its competitors. For the Beverages - Non-Alcoholic industry, the median ROIC % is 8.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITO EN's current ROIC % is 6.66%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITO EN stock overvalued right now?
ITO EN (ITONF) has a current ROIC % of 6.66%. The stock's GF Value™ is $88.43, compared to a current price of $61.41 — trading 30.6% below its estimated fair value. The current ROIC % is 6.66% and 23.6% below the Beverages - Non-Alcoholic industry median of 8.72. ITO EN's overall GF Score™ is 74/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For ITO EN (ITONF), the current ROIC % is 6.66% as of Oct. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITO EN (ITONF) Overvalued in 2026?
Based on GuruFocus' analysis, ITO EN stock appears to be undervalued.
The current stock price of $61.41 is trading 30.6% below its estimated GF Value™ of $88.43.
Key valuation signals for ITONF:
ROIC %: 6.66%
GF Value™: $88.43 vs. price of $61.41 (30.6% below fair value)
Industry Position: 23.6% below the Beverages - Non-Alcoholic median
No single metric tells the full story. See the ITONF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITO EN Ltd makes beverages and other tea and nutritional products that it sells in Japan. Ito En primarily sells green tea products, including ready-to-drink beverages, tea bags, and other tea leaf products, under its Oi Ocha brand. Other beverages the company sells include black tea, Chinese tea, coffee, vegetable beverages, fruit beverages, mineral water, and functional beverages. The Leaf- and Drink-Related business segment makes up roughly 90% of the company's total revenue. Most remaining revenue is generated from Ito En's restaurant business, which operates hundreds of Tully's coffee shops in Japan.
74GF Score
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