ITONF (ITO EN) Moat Score: 6/10 (As of Jul. 05, 2026)


ITONF ITO EN Ltd ITONF
72 GF Score
Price $61.41
GF Value $86.78
! 1 Warning Sign
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What is ITO EN Moat Score?

ITO EN ITONF 72 Moat Score is 6 as of Jul. 05, 2026. GuruFocus rates ITONF with a GF Score™ of 72/100 and a GF Value™ of $86.78. The stock has 1 warning sign investors should review. Among 119 Beverages - Non-Alcoholic companies, ITO EN ranks better than 89.92% on this metric.

ITO EN has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

ITO EN has Narrow Moat: ITO EN Ltd has a strong narrow moat with a leading position in the beverage industry. It benefits from brand strength, customer loyalty, and some cost advantages, but lacks the regulatory barriers and network effects for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes ITO EN might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

ITO EN  (OTCPK:ITONF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

ITO EN Moat Score Related Terms

ITONF vs KO, PEP, MNST: Moat Score Comparison

For the Beverages - Non-Alcoholic subindustry, ITO EN's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

ITO EN Moat Score vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, ITO EN's Moat Score distribution charts can be found below:

* The bar in red indicates where ITO EN's Moat Score falls into.


ITONF
72GF Score
ITO EN Ltd ITONF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
ITO EN (ITONF) has a Moat Score of 6 as of Jul. 05, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, ITO EN ranks #12 out of 119 companies in the Beverages - Non-Alcoholic industry, placing it in the top 10.1%.
Is ITO EN's Moat Score too high?
ITO EN's current Moat Score is 6. Based on the distribution chart, ITO EN ranks #12 out of 119 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, ITO EN has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does ITO EN's Moat Score compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, ITO EN ranks #12 out of 119 companies for Moat Score. This places ITO EN in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Beverages - Non-Alcoholic company?
A good Moat Score depends on the Beverages - Non-Alcoholic industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. ITO EN's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITO EN stock overvalued right now?
ITO EN (ITONF) has a current Moat Score of 6. The stock's GF Value™ is $86.78, compared to a current price of $61.41 — trading 29.2% below its estimated fair value. The current Moat Score is 6. ITO EN's overall GF Score™ is 72/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For ITO EN (ITONF), the current Moat Score is 6 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ITO EN (ITONF) Overvalued in 2026?

Based on GuruFocus' analysis, ITO EN stock appears to be undervalued. The current stock price of $61.41 is trading 29.2% below its estimated GF Value™ of $86.78.

Key valuation signals for ITONF:

  • Moat Score: 6
  • GF Value™: $86.78 vs. price of $61.41 (29.2% below fair value)
  • GF Score™: 72/100 with 1 warning sign

No single metric tells the full story. See the ITONF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

ITO EN Business Description

Other Exchanges 2593:Japan
Address 47-10, Honmachi 3-chome, Shibuya-ku, Tokyo, JPN, 151-8550
ITO EN Ltd makes beverages and other tea and nutritional products that it sells in Japan. Ito En primarily sells green tea products, including ready-to-drink beverages, tea bags, and other tea leaf products, under its Oi Ocha brand. Other beverages the company sells include black tea, Chinese tea, coffee, vegetable beverages, fruit beverages, mineral water, and functional beverages. The Leaf- and Drink-Related business segment makes up roughly 90% of the company's total revenue. Most remaining revenue is generated from Ito En's restaurant business, which operates hundreds of Tully's coffee shops in Japan.
72GF Score

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$61.41
Price
$86.78
GF Value