ITO ENITONF 71 PS Ratio is 2.19 as of Jul. 09, 2026, which is 81% above its 10-year median of 1.21. GuruFocus rates ITONF with a GF Score™ of 71/100 and a GF Value™ of $86.78. The stock has 1 warning sign investors should review. Among 116 Beverages - Non-Alcoholic companies, ITO EN ranks better than 78.45% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, ITO EN's share price is $61.41.
ITO EN's Revenue per Share for the trailing twelve months (TTM) ended in Oct. 2025 was $28.00. Hence, ITO EN's PS Ratio for today is 2.19.
Good Sign:
ITO EN Ltd stock PS Ratio (=0.72) is close to 10-year low of 0.66.
The historical rank and industry rank for ITO EN's PS Ratio or its related term are showing as below:
ITONF'
s PS Ratio Range Over the Past 10 Years
Min: 0.66 Med: 1.21 Max: 2.32
Current: 0.7
During the past 13 years, ITO EN's highest PS Ratio was 2.32. The lowest was 0.66. And the median was 1.21.
ITONF's PS Ratio is ranked better than 78.45% of 116
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 1.635
vs ITONF: 0.70
ITO EN's Revenue per Sharefor the
three
months ended in Oct. 2025 was $7.39.
Its Revenue per Share for the trailing twelve months (TTM) ended in Oct. 2025 was $28.00.
During the past 12 months, the average Revenue per Share Growth Rate of ITO EN was 7.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 6.80% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 1.00% per year.
During the past 13 years, ITO EN's highest 3-Year average Revenue per Share Growth Rate was 6.80% per year. The lowest was -7.30% per year. And the median was 3.25% per year.
Back to Basics: PS Ratio
ITO EN (OTCPK:ITONF) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
ITO EN PS Ratio Related Terms
ITO EN PS Ratio Historical Data
* Premium members only.
The historical data trend for ITO EN's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Non-Alcoholic subindustry, ITO EN's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITO EN PS Ratio vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, ITO EN's PS Ratio distribution charts can be found below:
* The bar in red indicates where ITO EN's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
ITO EN's Share Price of today is $61.41. ITO EN's Revenue per Share for the trailing twelve months (TTM) ended in Oct. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $28.00.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
ITO EN (ITONF) has a PS Ratio of 2.19 as of Jul. 09, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on ITO EN and its competitors. This is 81% above median its historical median of 1.21. Over the past decade, ITO EN's PS Ratio has ranged from 0.66 to 2.32. According to the industry distribution chart, ITO EN ranks #25 out of 116 companies in the Beverages - Non-Alcoholic industry, placing it in the top 21.6%.
Is ITO EN's PS Ratio too high?
ITO EN's current PS Ratio of 2.19 is 81% above median its 10-year median of 1.21. Over the past 10 years, this metric has ranged from a low of 0.66 to a high of 2.32. The Beverages - Non-Alcoholic industry median PS Ratio is 1.64. ITO EN's value of 2.19 is 33.9% above this industry median. Based on the distribution chart, ITO EN ranks #25 out of 116 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, ITO EN has a GF Score™ of 71/100, reflecting its overall financial health beyond just this single metric.
How does ITO EN's PS Ratio compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, ITO EN ranks #25 out of 116 companies for PS Ratio. This places ITO EN in the top 22% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.64. ITO EN's value of 2.19 is 33.9% above this benchmark. Historically, ITO EN's own PS Ratio has ranged from 0.66 to 2.32 over the past decade. While the company's 10-year median is 1.21 vs. the industry median of 1.64, ITO EN has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Beverages - Non-Alcoholic company?
The median PS Ratio among Beverages - Non-Alcoholic companies is 1.64, based on 116 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ITO EN's current PS Ratio of 2.19 is 33.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on ITO EN and its competitors. For the Beverages - Non-Alcoholic industry, the median PS Ratio is 1.64 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITO EN's current PS Ratio is 2.19, which is 81% above median its own 10-year median of 1.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITO EN stock overvalued right now?
ITO EN (ITONF) has a current PS Ratio of 2.19. The stock's GF Value™ is $86.78, compared to a current price of $61.41 — trading 29.2% below its estimated fair value. The current PS Ratio is 2.19, which is 81% above median its 10-year median of 1.21 and 33.9% above the Beverages - Non-Alcoholic industry median of 1.64. ITO EN's overall GF Score™ is 71/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For ITO EN (ITONF), the current PS Ratio is 2.19 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITO EN (ITONF) Overvalued in 2026?
Based on GuruFocus' analysis, ITO EN stock appears to be undervalued.
The current stock price of $61.41 is trading 29.2% below its estimated GF Value™ of $86.78.
Key valuation signals for ITONF:
PS Ratio: 2.19 (81% above median its 10-year median of 1.21)
GF Value™: $86.78 vs. price of $61.41 (29.2% below fair value)
Industry Position: 33.9% above the Beverages - Non-Alcoholic median (#25 of 116)
No single metric tells the full story. See the ITONF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITO EN Ltd makes beverages and other tea and nutritional products that it sells in Japan. Ito En primarily sells green tea products, including ready-to-drink beverages, tea bags, and other tea leaf products, under its Oi Ocha brand. Other beverages the company sells include black tea, Chinese tea, coffee, vegetable beverages, fruit beverages, mineral water, and functional beverages. The Leaf- and Drink-Related business segment makes up roughly 90% of the company's total revenue. Most remaining revenue is generated from Ito En's restaurant business, which operates hundreds of Tully's coffee shops in Japan.
71GF Score
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