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ITO ENITONF 76 Pretax Margin % is -10.39% as of Jan. 2026. GuruFocus rates ITONF with a GF Score™ of 76/100 and a GF Value™ of $75.96. The stock has 3 warning signs investors should review. Among 117 Beverages - Non-Alcoholic companies, ITO EN ranks worse than 78.63% on this metric.
Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. ITO EN's Pre-Tax Income for the
three
months ended in Jan. 2026 was $-78 Mil. ITO EN's Revenue for the
three
months ended in Jan. 2026 was $747 Mil. Therefore, ITO EN's pretax margin for the quarter that ended in Jan. 2026 was -10.39%.
The historical rank and industry rank for ITO EN's Pretax Margin % or its related term are showing as below:
ITONF'
s Pretax Margin % Range Over the Past 10 Years
Min: 1.37 Med: 4.41 Max: 5.4
Current: 1.37
ITONF's Pretax Margin % is ranked worse than 78.63% of 117
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 8.95
vs ITONF: 1.37
ITO EN (OTCPK:ITONF) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
ITO EN Pretax Margin % Related Terms
ITO EN Pretax Margin % Historical Data
* Premium members only.
The historical data trend for ITO EN's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITONF vs KO, PEP, MNST: Pretax Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, ITO EN's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITO EN Pretax Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, ITO EN's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where ITO EN's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ITO EN (ITONF) has a Pretax Margin % of -10.39% as of Jan. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on ITO EN and its competitors. Over the past decade, ITO EN's Pretax Margin % has ranged from 1.37 to 5.40. According to the industry distribution chart, ITO EN ranks #92 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 78.6%.
Is ITO EN's Pretax Margin % too high?
ITO EN's current Pretax Margin % is -10.39%. Over the past 10 years, this metric has ranged from a low of 1.37 to a high of 5.40. Based on the distribution chart, ITO EN ranks #92 out of 117 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, ITO EN has a GF Score™ of 76/100, reflecting its overall financial health beyond just this single metric.
How does ITO EN's Pretax Margin % compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, ITO EN ranks #92 out of 117 companies for Pretax Margin %. This places ITO EN in the lower half of its industry. The industry median Pretax Margin % is 8.95. Historically, ITO EN's own Pretax Margin % has ranged from 1.37 to 5.40 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Beverages - Non-Alcoholic company?
The median Pretax Margin % among Beverages - Non-Alcoholic companies is 8.95, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on ITO EN and its competitors. For the Beverages - Non-Alcoholic industry, the median Pretax Margin % is 8.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITO EN's current Pretax Margin % is -10.39%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITO EN stock overvalued right now?
ITO EN (ITONF) has a current Pretax Margin % of -10.39%. The stock's GF Value™ is $75.96, compared to a current price of $61.41 — trading 19.2% below its estimated fair value. The current Pretax Margin % is -10.39%. ITO EN's overall GF Score™ is 76/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For ITO EN (ITONF), the current Pretax Margin % is -10.39% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITO EN (ITONF) Overvalued in 2026?
Based on GuruFocus' analysis, ITO EN stock appears to be undervalued.
The current stock price of $61.41 is trading 19.2% below its estimated GF Value™ of $75.96.
Key valuation signals for ITONF:
Pretax Margin %: -10.39%
GF Value™: $75.96 vs. price of $61.41 (19.2% below fair value)
No single metric tells the full story. See the ITONF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITO EN Ltd makes beverages and other tea and nutritional products that it sells in Japan. Ito En primarily sells green tea products, including ready-to-drink beverages, tea bags, and other tea leaf products, under its Oi Ocha brand. Other beverages the company sells include black tea, Chinese tea, coffee, vegetable beverages, fruit beverages, mineral water, and functional beverages. The Leaf- and Drink-Related business segment makes up roughly 90% of the company's total revenue. Most remaining revenue is generated from Ito En's restaurant business, which operates hundreds of Tully's coffee shops in Japan.
76GF Score
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