FiryMEX:FIRY 58 Market Cap is MXN2,603 Mil as of Jun. 27, 2026. GuruFocus rates MEX:FIRY with a GF Score™ of 58/100 and a GF Value™ of MXN106.77 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 571 Interactive Media companies, Firy ranks better than 64.45% on this metric.
Market cap is the total market value to buy the whole company. It is equal to the share price times the number of Shares Outstanding (EOP). Firy's share price for the quarter that ended in Mar. 2026 was MXN104. Firy's Shares Outstanding (EOP) for the quarter that ended in Mar. 2026 was 16 Mil. Therefore, Firy's market cap for the quarter that ended in Mar. 2026 was MXN1,646 Mil.
Firy's quarterly market cap
declined
from Sep. 2025 (MXN1,980 Mil) to Dec. 2025 (MXN1,626 Mil) but then
increased
from Dec. 2025 (MXN1,626 Mil) to Mar. 2026 (MXN1,646 Mil).
Firy's annual market cap
declined
from Dec. 2023 (MXN1,918 Mil) to Dec. 2024 (MXN1,702 Mil) and
declined
from Dec. 2024 (MXN1,702 Mil) to Dec. 2025 (MXN1,626 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Firy's Enterprise Value for Today is MXN1,616 Mil.
Firy (MEX:FIRY) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Firy Market Cap Related Terms
Firy Market Cap Historical Data
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The historical data trend for Firy's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:FIRY vs MRDN, CTW, MYPS: Market Cap Comparison
For the Electronic Gaming & Multimedia subindustry, Firy's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Firy Market Cap vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Firy's Market Cap distribution charts can be found below:
* The bar in red indicates where Firy's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Firy's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Firy (MEX:FIRY) has a Market Cap of MXN2,603 Mil as of Jun. 27, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Firy and its competitors. According to the industry distribution chart, Firy ranks #203 out of 571 companies in the Interactive Media industry, placing it in the top 35.6%.
Is Firy's Market Cap too high?
Firy's current Market Cap is MXN2,603 Mil. Based on the distribution chart, Firy ranks #203 out of 571 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Firy has a GF Score™ of 58/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Firy's Market Cap compare to MRDN and CTW?
According to the Interactive Media industry distribution chart, Firy ranks #203 out of 571 companies for Market Cap. This puts Firy in the upper half of its industry. The industry median Market Cap is 50.70. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for an Interactive Media company?
The median Market Cap among Interactive Media companies is 50.70, based on 571 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Firy and its competitors. For the Interactive Media industry, the median Market Cap is 50.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Firy's current Market Cap is MXN2,603 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Firy stock overvalued right now?
Based on GuruFocus' analysis, Firy (MEX:FIRY) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN106.77, compared to a current price of MXN145.00 — trading 35.8% above its estimated fair value. The current Market Cap is MXN2,603 Mil. Firy's overall GF Score™ is 58/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Firy (MEX:FIRY), the current Market Cap is MXN2,603 Mil as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Firy (MEX:FIRY) Overvalued in 2026?
Based on GuruFocus' analysis, Firy stock appears to be overvalued.
The current stock price of MXN145.00 is trading 35.8% above its estimated GF Value™ of MXN106.77.
GuruFocus considers Firy to be Modestly Overvalued.
Key valuation signals for MEX:FIRY:
Market Cap: MXN2,603 Mil
GF Value™: MXN106.77 vs. price of MXN145.00 (35.8% above fair value)
No single metric tells the full story. See the MEX:FIRY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Firy Inc, formerly Skillz Inc is a two-sided mobile gaming platform that connects developers with competitive players. Its reportable segments are: the Skillz segment and the RZR segment. Skillz segment's highlights include Monetize Through Competitions, Player Matching, Cross-Platform Support, Comprehensive Analytics, and Focus on Game Development. Aarki is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. Some of the games available on its platform are Dominoes Gold, Blackout Bingo, 21 Blitz, and Solitaire Cube, among others. It generates the majority of its revenue from the Skillz segment. Geographically, the company derives its key revenue from the United States.
58GF Score
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