Firy (MEX:FIRY) Return-on-Tangible-Asset: -15.09% (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:FIRY Firy Inc MEX:FIRY
43 GF Score
Price MXN179.00
GF Value MXN250.80
Valuation Modestly Undervalued
! 7 Warning Signs
View Full Analysis

What is Firy Return-on-Tangible-Asset?

Firy MEX:FIRY 43 Return-on-Tangible-Asset is -15.09% as of Mar. 2026. GuruFocus rates MEX:FIRY with a GF Score™ of 43/100 and a GF Value™ of MXN250.80 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 564 Interactive Media companies, Firy ranks worse than 73.4% on this metric.

Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Firy's annualized Net Income for the quarter that ended in Mar. 2026 was MXN-789 Mil. Firy's average total tangible assets for the quarter that ended in Mar. 2026 was MXN5,233 Mil. Therefore, Firy's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 was -15.09%.

The historical rank and industry rank for Firy's Return-on-Tangible-Asset or its related term are showing as below:

MEX:FIRY' s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -92.8   Med: -33.01   Max: -12.15
Current: -20.34

During the past 8 years, Firy's highest Return-on-Tangible-Asset was -12.15%. The lowest was -92.80%. And the median was -33.01%.

MEX:FIRY's Return-on-Tangible-Asset is ranked worse than
73.4% of 564 companies
in the Interactive Media industry
Industry Median: 0.72 vs MEX:FIRY: -20.34

Firy  (MEX:FIRY) Return-on-Tangible-Asset Explanation

Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.


Be Aware

Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the company’s earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a company’s tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.


Firy Return-on-Tangible-Asset Related Terms


Firy Return-on-Tangible-Asset Historical Data

* Premium members only.

The historical data trend for Firy's Return-on-Tangible-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Firy Return-on-Tangible-Asset Chart

Firy Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Return-on-Tangible-Asset
Get a 7-Day Free Trial -33.26 -57.67 -18.27 -13.44 -19.37

Firy Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Return-on-Tangible-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -18.50 -19.94 -21.60 -23.54 -15.09

MEX:FIRY vs CTW, MYPS, GCL: Return-on-Tangible-Asset Comparison

For the Electronic Gaming & Multimedia subindustry, Firy's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Firy Return-on-Tangible-Asset vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Firy's Return-on-Tangible-Asset distribution charts can be found below:

* The bar in red indicates where Firy's Return-on-Tangible-Asset falls into.


MEX:FIRY
43GF Score
Firy Inc MEX:FIRY
Return-on-Tangible-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Firy Return-on-Tangible-Asset Calculation

Firy's annualized Return-on-Tangible-Asset for the fiscal year that ended in Dec. 2025 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-1267.745/( (7805.621+5283.863)/ 2 )
=-1267.745/6544.742
=-19.37 %

Firy's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-789.472/( (5283.863+5181.66)/ 2 )
=-789.472/5232.7615
=-15.09 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Mar. 2026) net income data.

What does a Return-on-Tangible-Asset of -15.09% mean?
Firy (MEX:FIRY) has a Return-on-Tangible-Asset of -15.09% as of Mar. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Firy and its competitors. According to the industry distribution chart, Firy ranks #414 out of 564 companies in the Interactive Media industry, placing it in the top 73.4%.
Is Firy's Return-on-Tangible-Asset too high?
Firy's current Return-on-Tangible-Asset is -15.09%. Based on the distribution chart, Firy ranks #414 out of 564 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Firy has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Firy's Return-on-Tangible-Asset compare to CTW and MYPS?
According to the Interactive Media industry distribution chart, Firy ranks #414 out of 564 companies for Return-on-Tangible-Asset. This places Firy in the lower half of its industry. The industry median Return-on-Tangible-Asset is 0.72. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for an Interactive Media company?
The median Return-on-Tangible-Asset among Interactive Media companies is 0.72, based on 564 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Firy and its competitors. For the Interactive Media industry, the median Return-on-Tangible-Asset is 0.72 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Firy's current Return-on-Tangible-Asset is -15.09%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Firy stock overvalued right now?
Based on GuruFocus' analysis, Firy (MEX:FIRY) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN250.80, compared to a current price of MXN179.00 — trading 28.6% below its estimated fair value. The current Return-on-Tangible-Asset is -15.09%. Firy's overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Firy (MEX:FIRY), the current Return-on-Tangible-Asset is -15.09% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Firy (MEX:FIRY) Overvalued in 2026?

Based on GuruFocus' analysis, Firy stock appears to be undervalued. The current stock price of MXN179.00 is trading 28.6% below its estimated GF Value™ of MXN250.80. GuruFocus considers Firy to be Modestly Undervalued.

Key valuation signals for MEX:FIRY:

  • Return-on-Tangible-Asset: -15.09%
  • GF Value™: MXN250.80 vs. price of MXN179.00 (28.6% below fair value)
  • GF Score™: 43/100 with 7 warning signs

No single metric tells the full story. See the MEX:FIRY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Firy Business Description

Other Exchanges FIRY:USA
Address 6625 Badura Avenue, Las Vegas, NV, USA, 89118
Firy Inc, formerly Skillz Inc is a two-sided mobile gaming platform that connects developers with competitive players. Its reportable segments are: the Skillz segment and the RZR segment. Skillz segment's highlights include Monetize Through Competitions, Player Matching, Cross-Platform Support, Comprehensive Analytics, and Focus on Game Development. Aarki is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. Some of the games available on its platform are Dominoes Gold, Blackout Bingo, 21 Blitz, and Solitaire Cube, among others. It generates the majority of its revenue from the Skillz segment. Geographically, the company derives its key revenue from the United States.
43GF Score

Get the complete analysis for MEX:FIRY

Return-on-Tangible-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN179.00
Price
MXN250.80
GF Value