FiryMEX:FIRY 58 PB Ratio is 1.25 as of Jun. 27, 2026, which is 51% above its 10-year median of 0.83. GuruFocus rates MEX:FIRY with a GF Score™ of 58/100 and a GF Value™ of MXN106.77 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 513 Interactive Media companies, Firy ranks better than 59.84% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-27), Firy's share price is MXN145.00. Firy's Book Value per Share for the quarter that ended in Mar. 2026 was MXN116.44. Hence, Firy's PB Ratio of today is 1.25.
Warning Sign:
Firy Inc stock PB Ratio (=1.47) is close to 3-year high of 1.47.
The historical rank and industry rank for Firy's PB Ratio or its related term are showing as below:
MEX:FIRY'
s PB Ratio Range Over the Past 10 Years
Min: 0.33 Med: 0.83 Max: 284.82
Current: 1.47
During the past 8 years, Firy's highest PB Ratio was 284.82. The lowest was 0.33. And the median was 0.83.
MEX:FIRY's PB Ratio is ranked better than 59.84% of 513
companies
in the Interactive Media industry
Industry Median: 1.67
vs MEX:FIRY: 1.47
During the past 12 months, Firy's average Book Value Per Share Growth Rate was -34.60% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -18.40% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 2.50% per year.
During the past 8 years, the highest 3-Year average Book Value Per Share Growth Rate of Firy was 135.40% per year. The lowest was -29.70% per year. And the median was 17.25% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Firy PB Ratio Related Terms
Firy PB Ratio Historical Data
* Premium members only.
The historical data trend for Firy's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Electronic Gaming & Multimedia subindustry, Firy's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Firy PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Firy's PB Ratio distribution charts can be found below:
* The bar in red indicates where Firy's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Firy's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Firy (MEX:FIRY) has a PB Ratio of 1.25 as of Jun. 27, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Firy and its competitors. This is 51% above median its historical median of 0.83. Over the past decade, Firy's PB Ratio has ranged from 0.33 to 284.82. According to the industry distribution chart, Firy ranks #206 out of 513 companies in the Interactive Media industry, placing it in the top 40.2%.
Is Firy's PB Ratio too high?
Firy's current PB Ratio of 1.25 is 51% above median its 10-year median of 0.83. Over the past 10 years, this metric has ranged from a low of 0.33 to a high of 284.82. The Interactive Media industry median PB Ratio is 1.67. Firy's value of 1.25 is 25.1% below this industry median. Based on the distribution chart, Firy ranks #206 out of 513 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Firy has a GF Score™ of 58/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Firy's PB Ratio compare to MRDN and CTW?
According to the Interactive Media industry distribution chart, Firy ranks #206 out of 513 companies for PB Ratio. This puts Firy in the upper half of its industry. The industry median PB Ratio is 1.67. Firy's value of 1.25 is 25.1% below this benchmark. Historically, Firy's own PB Ratio has ranged from 0.33 to 284.82 over the past decade. While the company's 10-year median is 0.83 vs. the industry median of 1.67, Firy has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Interactive Media company?
The median PB Ratio among Interactive Media companies is 1.67, based on 513 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Firy's current PB Ratio of 1.25 is 25.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Firy and its competitors. For the Interactive Media industry, the median PB Ratio is 1.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Firy's current PB Ratio is 1.25, which is 51% above median its own 10-year median of 0.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Firy stock overvalued right now?
Based on GuruFocus' analysis, Firy (MEX:FIRY) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN106.77, compared to a current price of MXN145.00 — trading 35.8% above its estimated fair value. The current PB Ratio is 1.25, which is 51% above median its 10-year median of 0.83 and 25.1% below the Interactive Media industry median of 1.67. Firy's overall GF Score™ is 58/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Firy (MEX:FIRY), the current PB Ratio is 1.25 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Firy (MEX:FIRY) Overvalued in 2026?
Based on GuruFocus' analysis, Firy stock appears to be overvalued.
The current stock price of MXN145.00 is trading 35.8% above its estimated GF Value™ of MXN106.77.
GuruFocus considers Firy to be Modestly Overvalued.
Key valuation signals for MEX:FIRY:
PB Ratio: 1.25 (51% above median its 10-year median of 0.83)
GF Value™: MXN106.77 vs. price of MXN145.00 (35.8% above fair value)
Industry Position: 25.1% below the Interactive Media median (#206 of 513)
No single metric tells the full story. See the MEX:FIRY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Firy Inc, formerly Skillz Inc is a two-sided mobile gaming platform that connects developers with competitive players. Its reportable segments are: the Skillz segment and the RZR segment. Skillz segment's highlights include Monetize Through Competitions, Player Matching, Cross-Platform Support, Comprehensive Analytics, and Focus on Game Development. Aarki is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. Some of the games available on its platform are Dominoes Gold, Blackout Bingo, 21 Blitz, and Solitaire Cube, among others. It generates the majority of its revenue from the Skillz segment. Geographically, the company derives its key revenue from the United States.
58GF Score
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