Firy (MEX:FIRY) GF Value Rank: 1 (As of Aug. 12, 2026) — 75% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:FIRY Firy Inc MEX:FIRY
43 GF Score
Price MXN179.00
GF Value MXN250.80
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Firy GF Value Rank?

Firy MEX:FIRY 43 GF Value Rank is 1 as of Aug. 12, 2026, which is 75% below its 10-year median of 4.00. GuruFocus rates MEX:FIRY with a GF Score™ of 43/100 and a GF Value™ of MXN250.80 (Modestly Undervalued). The stock has 7 warning signs investors should review.

Firy has the GF Value Rank of 1.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


MEX:FIRY vs CTW, MYPS, GCL: GF Value Rank Comparison

For the Electronic Gaming & Multimedia subindustry, Firy's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Firy GF Value Rank vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Firy's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Firy's GF Value Rank falls into.


MEX:FIRY
43GF Score
Firy Inc MEX:FIRY
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 1 mean?
Firy (MEX:FIRY) has a GF Value Rank of 1 as of Aug. 12, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Firy and its competitors. This is 75% below median its historical median of 4.00. Over the past decade, Firy's GF Value Rank has ranged from 2.00 to 10.00.
Is Firy's GF Value Rank too high?
Firy's current GF Value Rank of 1 is 75% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Firy has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Firy's GF Value Rank compare to CTW and MYPS?
Firy's GF Value Rank of 1 can be compared against companies in the Interactive Media industry. Historically, Firy's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for an Interactive Media company?
A good GF Value Rank depends on the Interactive Media industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Firy and its competitors. Firy's current GF Value Rank is 1, which is 75% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Firy stock overvalued right now?
Based on GuruFocus' analysis, Firy (MEX:FIRY) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN250.80, compared to a current price of MXN179.00 — trading 28.6% below its estimated fair value. The current GF Value Rank is 1, which is 75% below median its 10-year median of 4.00. Firy's overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Firy (MEX:FIRY), the current GF Value Rank is 1 as of Aug. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Firy (MEX:FIRY) Overvalued in 2026?

Based on GuruFocus' analysis, Firy stock appears to be undervalued. The current stock price of MXN179.00 is trading 28.6% below its estimated GF Value™ of MXN250.80. GuruFocus considers Firy to be Modestly Undervalued.

Key valuation signals for MEX:FIRY:

  • GF Value Rank: 1 (75% below median its 10-year median of 4.00)
  • GF Value™: MXN250.80 vs. price of MXN179.00 (28.6% below fair value)
  • GF Score™: 43/100 with 7 warning signs

No single metric tells the full story. See the MEX:FIRY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Firy Business Description

Other Exchanges FIRY:USA
Address 6625 Badura Avenue, Las Vegas, NV, USA, 89118
Firy Inc, formerly Skillz Inc is a two-sided mobile gaming platform that connects developers with competitive players. Its reportable segments are: the Skillz segment and the RZR segment. Skillz segment's highlights include Monetize Through Competitions, Player Matching, Cross-Platform Support, Comprehensive Analytics, and Focus on Game Development. Aarki is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. Some of the games available on its platform are Dominoes Gold, Blackout Bingo, 21 Blitz, and Solitaire Cube, among others. It generates the majority of its revenue from the Skillz segment. Geographically, the company derives its key revenue from the United States.
43GF Score

Get the complete analysis for MEX:FIRY

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN179.00
Price
MXN250.80
GF Value