Rush Enterprises (FRA:RUNA) Moat Score: 6/10 (As of Jul. 26, 2026)

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FRA:RUNA Rush Enterprises Inc FRA:RUNA
87 GF Score
Price €65.50
GF Value €42.82
Valuation Significantly Overvalued
! 9 Warning Signs
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What is Rush Enterprises Moat Score?

Rush Enterprises FRA:RUNA 87 Moat Score is 6 as of Jul. 26, 2026. GuruFocus rates FRA:RUNA with a GF Score™ of 87/100 and a GF Value™ of €42.82 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,310 Vehicles & Parts companies, Rush Enterprises ranks better than 98.55% on this metric.

Rush Enterprises has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Rush Enterprises has Narrow Moat: Rush Enterprises Inc has a strong narrow moat due to its market leadership in commercial vehicle sales and service, significant customer switching costs, and economies of scale. The company benefits from a strong distribution network but lacks the regulatory barriers for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rush Enterprises might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Rush Enterprises  (FRA:RUNA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rush Enterprises Moat Score Related Terms

FRA:RUNA vs VVV, AN, ABG: Moat Score Comparison

For the Auto & Truck Dealerships subindustry, Rush Enterprises's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rush Enterprises Moat Score vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Rush Enterprises's Moat Score distribution charts can be found below:

* The bar in red indicates where Rush Enterprises's Moat Score falls into.


FRA:RUNA
87GF Score
Rush Enterprises Inc FRA:RUNA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Rush Enterprises (FRA:RUNA) has a Moat Score of 6 as of Jul. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Rush Enterprises ranks #19 out of 1310 companies in the Vehicles & Parts industry, placing it in the top 1.5%.
Is Rush Enterprises' Moat Score too high?
Rush Enterprises' current Moat Score is 6. Based on the distribution chart, Rush Enterprises ranks #19 out of 1310 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Rush Enterprises has a GF Score™ of 87/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rush Enterprises' Moat Score compare to VVV and AN?
According to the Vehicles & Parts industry distribution chart, Rush Enterprises ranks #19 out of 1310 companies for Moat Score. This places Rush Enterprises in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Vehicles & Parts company?
A good Moat Score depends on the Vehicles & Parts industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Rush Enterprises's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rush Enterprises stock overvalued right now?
Based on GuruFocus' analysis, Rush Enterprises (FRA:RUNA) is currently considered Significantly Overvalued. The stock's GF Value™ is €42.82, compared to a current price of €65.50 — trading 53% above its estimated fair value. The current Moat Score is 6. Rush Enterprises' overall GF Score™ is 87/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Rush Enterprises (FRA:RUNA), the current Moat Score is 6 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rush Enterprises (FRA:RUNA) Overvalued in 2026?

Based on GuruFocus' analysis, Rush Enterprises stock appears to be overvalued. The current stock price of €65.50 is trading 53% above its estimated GF Value™ of €42.82. GuruFocus considers Rush Enterprises to be Significantly Overvalued.

Key valuation signals for FRA:RUNA:

  • Moat Score: 6
  • GF Value™: €42.82 vs. price of €65.50 (53% above fair value)
  • GF Score™: 87/100 with 9 warning signs

No single metric tells the full story. See the FRA:RUNA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rush Enterprises Business Description

Address 555 IH 35 South, Suite 500, New Braunfels, TX, USA, 78130
Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services. The company operates in a single segment; Truck Segment includes the operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. It sells commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird and also provides one-stop service for the needs of commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. The company's business is concentrated in the United States and Ontario, Canada commercial vehicle markets and related aftermarkets.
87GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€65.50
Price
€42.82
GF Value