VITL (Vital Farms) Moat Score: 5/10 (As of Jul. 01, 2026)


VITL Vital Farms Inc VITL
75 GF Score
Price $12.31
GF Value $39.71
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Vital Farms Moat Score?

Vital Farms VITL +6.03% 75 Moat Score is 5 as of Jul. 01, 2026. GuruFocus rates VITL with a GF Score™ of 75/100 and a GF Value™ of $39.71 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 2,054 Consumer Packaged Goods companies, Vital Farms ranks better than 96.2% on this metric.

Vital Farms has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Vital Farms has Narrow Moat: Vital Farms has a solid narrow moat due to its strong brand strength and customer loyalty in the organic food sector. The company benefits from some economies of scale and pricing power, but lacks significant regulatory barriers or intellectual property, limiting its moat to a narrow category.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Vital Farms might have Narrow Moat - Solid narrow moat.

Vital Farms  (NAS:VITL) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Vital Farms Moat Score Related Terms

VITL vs ALCO, AFRI, LMNR: Moat Score Comparison

For the Farm Products subindustry, Vital Farms's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Vital Farms Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's Moat Score distribution charts can be found below:

* The bar in red indicates where Vital Farms's Moat Score falls into.


VITL
75GF Score
Vital Farms Inc VITL
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Vital Farms (VITL) has a Moat Score of 5 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Vital Farms ranks #78 out of 2054 companies in the Consumer Packaged Goods industry, placing it in the top 3.8%.
Is Vital Farms' Moat Score too high?
Vital Farms' current Moat Score is 5. Based on the distribution chart, Vital Farms ranks #78 out of 2054 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Vital Farms has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' Moat Score compare to ALCO and AFRI?
According to the Consumer Packaged Goods industry distribution chart, Vital Farms ranks #78 out of 2054 companies for Moat Score. This places Vital Farms in the top 4% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Vital Farms's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (VITL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.71, compared to a current price of $12.31 — trading 69% below its estimated fair value. The current Moat Score is 5. Vital Farms' overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Vital Farms (VITL), the current Moat Score is 5 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Vital Farms (VITL) Overvalued in 2026?

Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued. The current stock price of $12.31 is trading 69% below its estimated GF Value™ of $39.71. GuruFocus considers Vital Farms to be Significantly Undervalued.

Key valuation signals for VITL:

  • Moat Score: 5
  • GF Value™: $39.71 vs. price of $12.31 (69% below fair value)
  • GF Score™: 75/100 with 3 warning signs

No single metric tells the full story. See the VITL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Vital Farms Business Description

Other Exchanges 1VITL:Italy5KH:Germany
Address 3601 South Congress Avenue, Suite C100, Austin, TX, USA, 78704
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
75GF Score

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$12.31
Price
$39.71
GF Value