Beiersdorf AG (XSWX:BEI) Moat Score: 6/10 (As of Jul. 01, 2026)


XSWX:BEI Beiersdorf AG XSWX:BEI
72 GF Score
Price CHF68.34
GF Value CHF117.69
! 1 Warning Sign
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What is Beiersdorf AG Moat Score?

Beiersdorf AG XSWX:BEI +0.68% 72 Moat Score is 6 as of Jul. 01, 2026. GuruFocus rates XSWX:BEI with a GF Score™ of 72/100 and a GF Value™ of CHF117.69. The stock has 1 warning sign investors should review. Among 2,054 Consumer Packaged Goods companies, Beiersdorf AG ranks better than 98.54% on this metric.

Beiersdorf AG has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Beiersdorf AG has Narrow Moat: Beiersdorf benefits from strong brand strength and customer loyalty, particularly with its NIVEA brand. It has a solid distribution network and some pricing power, but lacks the scale and regulatory barriers for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Beiersdorf AG might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Beiersdorf AG  (XSWX:BEI) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Beiersdorf AG Moat Score Related Terms

XSWX:BEI vs PG, CL, KVUE: Moat Score Comparison

For the Household & Personal Products subindustry, Beiersdorf AG's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Beiersdorf AG Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Beiersdorf AG's Moat Score distribution charts can be found below:

* The bar in red indicates where Beiersdorf AG's Moat Score falls into.


XSWX:BEI
72GF Score
Beiersdorf AG XSWX:BEI
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Beiersdorf AG (XSWX:BEI) has a Moat Score of 6 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Beiersdorf AG ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is Beiersdorf AG's Moat Score too high?
Beiersdorf AG's current Moat Score is 6. Based on the distribution chart, Beiersdorf AG ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Beiersdorf AG has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Beiersdorf AG's Moat Score compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Beiersdorf AG ranks #30 out of 2054 companies for Moat Score. This places Beiersdorf AG in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Beiersdorf AG's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Beiersdorf AG stock overvalued right now?
Beiersdorf AG (XSWX:BEI) has a current Moat Score of 6. The stock's GF Value™ is CHF117.69, compared to a current price of CHF68.34 — trading 41.9% below its estimated fair value. The current Moat Score is 6. Beiersdorf AG's overall GF Score™ is 72/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Beiersdorf AG (XSWX:BEI), the current Moat Score is 6 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Beiersdorf AG (XSWX:BEI) Overvalued in 2026?

Based on GuruFocus' analysis, Beiersdorf AG stock appears to be undervalued. The current stock price of CHF68.34 is trading 41.9% below its estimated GF Value™ of CHF117.69.

Key valuation signals for XSWX:BEI:

  • Moat Score: 6
  • GF Value™: CHF117.69 vs. price of CHF68.34 (41.9% below fair value)
  • GF Score™: 72/100 with 1 warning sign

No single metric tells the full story. See the XSWX:BEI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Beiersdorf AG Business Description

Address Beiersdorfstrasse 1-9, Hamburg, DEU, 22529
Beiersdorf is a Germany-based company that produces personal care products, with a focus on manufacturing cosmetic products. The company operates through two business segments. The consumer segment concentrates on skincare and beautycare products and operates portfolio brands such as Nivea, Eucerin, La Prairie, Labello, Hansaplast, Elastoplast, and Florena. The other business segment markets self-adhesive systems and product solutions, primarily for industrial customers, under the Tesa brand. Beiersdorf is majority-owned by Maxingvest.
72GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF68.34
Price
CHF117.69
GF Value