Booking HoldingsXTER:PCE1 -2.66%84 Net Margin % is 19.58% as of Mar. 2026, which is 2% below its 10-year median of 19.97. GuruFocus rates XTER:PCE1 with a GF Score™ of 84/100 and a GF Value™ of €198.57 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 847 Travel & Leisure companies, Booking Holdings ranks better than 87.96% on this metric.
The historical rank and industry rank for Booking Holdings's Net Margin % or its related term are showing as below:
XTER:PCE1'
s Net Margin % Range Over the Past 10 Years
Min: 0.87 Med: 19.97 Max: 32.29
Current: 22.23
XTER:PCE1's Net Margin % is ranked better than 87.96% of 847
companies
in the Travel & Leisure industry
Industry Median: 4.78
vs XTER:PCE1: 22.23
Booking Holdings (XTER:PCE1) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Booking Holdings Net Margin % Related Terms
Booking Holdings Net Margin % Historical Data
* Premium members only.
The historical data trend for Booking Holdings's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XTER:PCE1 vs ABNB, RCL, VIK: Net Margin % Comparison
For the Travel Services subindustry, Booking Holdings's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings Net Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Net Margin % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (XTER:PCE1) has a Net Margin % of 19.58% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Booking Holdings and its competitors. This is near median its historical median of 19.97. Over the past decade, Booking Holdings' Net Margin % has ranged from 0.87 to 32.29. According to the industry distribution chart, Booking Holdings ranks #102 out of 847 companies in the Travel & Leisure industry, placing it in the top 12%.
Is Booking Holdings' Net Margin % too high?
Booking Holdings' current Net Margin % of 19.58% is near median its 10-year median of 19.97. Over the past 10 years, this metric has ranged from a low of 0.87 to a high of 32.29. The Travel & Leisure industry median Net Margin % is 4.78. Booking Holdings' value of 19.58% is 309.6% above this industry median. Based on the distribution chart, Booking Holdings ranks #102 out of 847 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Holdings has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Net Margin % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #102 out of 847 companies for Net Margin %. This places Booking Holdings in the top 12% of its industry — outperforming the majority of peers. The industry median Net Margin % is 4.78. Booking Holdings' value of 19.58% is 309.6% above this benchmark. Historically, Booking Holdings' own Net Margin % has ranged from 0.87 to 32.29 over the past decade. While the company's 10-year median is 19.97 vs. the industry median of 4.78, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Travel & Leisure company?
The median Net Margin % among Travel & Leisure companies is 4.78, based on 847 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Net Margin % of 19.58% is 309.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Net Margin % is 4.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Net Margin % is 19.58%, which is near median its own 10-year median of 19.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XTER:PCE1) is currently considered Modestly Undervalued. The stock's GF Value™ is €198.57, compared to a current price of €157.10 — trading 20.9% below its estimated fair value. The current Net Margin % is 19.58%, which is near median its 10-year median of 19.97 and 309.6% above the Travel & Leisure industry median of 4.78. Booking Holdings' overall GF Score™ is 84/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Booking Holdings (XTER:PCE1), the current Net Margin % is 19.58% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (XTER:PCE1) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €157.10 is trading 20.9% below its estimated GF Value™ of €198.57.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for XTER:PCE1:
Net Margin %: 19.58% (near median its 10-year median of 19.97)
GF Value™: €198.57 vs. price of €157.10 (20.9% below fair value)
Industry Position: 309.6% above the Travel & Leisure median (#102 of 847)
No single metric tells the full story. See the XTER:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
84GF Score
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