Booking HoldingsXTER:PCE1 -2.66%84 Dividend Yield % is 0.88% as of Jun. 26, 2026, which is 29% above its 10-year median of 0.68. GuruFocus rates XTER:PCE1 with a GF Score™ of 84/100 and a GF Value™ of €198.57 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 417 Travel & Leisure companies, Booking Holdings ranks worse than 83.93% on this metric.
As of today (2026-06-26), the Trailing Annual Dividend Yield of Booking Holdings is 0.88%.
The historical rank and industry rank for Booking Holdings's Dividend Yield % or its related term are showing as below:
XTER:PCE1'
s Dividend Yield % Range Over the Past 10 Years
Min: 0.22 Med: 0.68 Max: 1.02
Current: 0.88
During the past 13 years, the highest Dividend Yield of Booking Holdings was 1.02%. The lowest was 0.22%. And the median was 0.68%.
XTER:PCE1's Dividend Yield % is ranked worse than 83.93% of 417
companies
in the Travel & Leisure industry
Industry Median: 2.81
vs XTER:PCE1: 0.88
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
The historical data trend for Booking Holdings's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XTER:PCE1 vs ABNB, RCL, VIK: Dividend Yield % Comparison
For the Travel Services subindustry, Booking Holdings's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings Dividend Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Booking Holdings Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
USD 0.420000
2026-06-05
2026-06-05
2026-06-30
Cash Dividend
quarterly
USD:EUR 0.856000
USD 0.420000
2026-03-06
2026-03-06
2026-03-31
Cash Dividend
quarterly
USD:EUR 0.865000
USD 0.384000
2025-12-05
2025-12-05
2025-12-31
Cash Dividend
quarterly
USD:EUR 0.854000
USD 0.384000
2025-09-05
2025-09-05
2025-09-30
Cash Dividend
quarterly
USD:EUR 0.852000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Booking Holdings's Trailing Annual Dividend Yield (%) for Today is calculated as
Booking Holdings's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
1.43808
/
157.10
=
0.92 %
Current Share Price is €157.10. Booking Holdings's Dividends per Share for the forward twelve months is calculated as €0.35952 * 4 = €1.43808.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (XTER:PCE1) has a Dividend Yield % of 0.88% as of Jun. 26, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Booking Holdings and its competitors. This is 29% above median its historical median of 0.68. Over the past decade, Booking Holdings' Dividend Yield % has ranged from 0.22 to 1.02. According to the industry distribution chart, Booking Holdings ranks #350 out of 417 companies in the Travel & Leisure industry, placing it in the top 83.9%.
Is Booking Holdings' Dividend Yield % too high?
Booking Holdings' current Dividend Yield % of 0.88% is 29% above median its 10-year median of 0.68. Over the past 10 years, this metric has ranged from a low of 0.22 to a high of 1.02. The Travel & Leisure industry median Dividend Yield % is 2.81. Booking Holdings' value of 0.88% is 68.7% below this industry median. Based on the distribution chart, Booking Holdings ranks #350 out of 417 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Booking Holdings has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Dividend Yield % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #350 out of 417 companies for Dividend Yield %. This places Booking Holdings in the lower half of its industry. The industry median Dividend Yield % is 2.81. Booking Holdings' value of 0.88% is 68.7% below this benchmark. Historically, Booking Holdings' own Dividend Yield % has ranged from 0.22 to 1.02 over the past decade. While the company's 10-year median is 0.68 vs. the industry median of 2.81, Booking Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Travel & Leisure company?
The median Dividend Yield % among Travel & Leisure companies is 2.81, based on 417 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current Dividend Yield % of 0.88% is 68.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Dividend Yield % is 2.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Dividend Yield % is 0.88%, which is 29% above median its own 10-year median of 0.68. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XTER:PCE1) is currently considered Modestly Undervalued. The stock's GF Value™ is €198.57, compared to a current price of €157.10 — trading 20.9% below its estimated fair value. The current Dividend Yield % is 0.88%, which is 29% above median its 10-year median of 0.68 and 68.7% below the Travel & Leisure industry median of 2.81. Booking Holdings' overall GF Score™ is 84/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Booking Holdings (XTER:PCE1), the current Dividend Yield % is 0.88% as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (XTER:PCE1) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €157.10 is trading 20.9% below its estimated GF Value™ of €198.57.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for XTER:PCE1:
Dividend Yield %: 0.88% (29% above median its 10-year median of 0.68)
GF Value™: €198.57 vs. price of €157.10 (20.9% below fair value)
Industry Position: 68.7% below the Travel & Leisure median (#350 of 417)
No single metric tells the full story. See the XTER:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
84GF Score
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Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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