Booking Holdings (XTER:PCE1) ROC %: 24.63% (As of Mar. 2026)


XTER:PCE1 Booking Holdings Inc XTER:PCE1
84 GF Score
Price €157.10
GF Value €198.57
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings ROC %?

Booking Holdings XTER:PCE1 -2.66% 84 ROC % is 24.63% as of Mar. 2026. GuruFocus rates XTER:PCE1 with a GF Score™ of 84/100 and a GF Value™ of €198.57 (Modestly Undervalued). The stock has 2 warning signs investors should review.

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Booking Holdings's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was 24.63%.

As of today (2026-06-26), Booking Holdings's WACC % is 8.62%. Booking Holdings's ROC % is 47.30% (calculated using TTM income statement data). Booking Holdings generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Booking Holdings  (XTER:PCE1) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Booking Holdings's WACC % is 8.62%. Booking Holdings's ROC % is 47.30% (calculated using TTM income statement data). Booking Holdings generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Booking Holdings ROC % Related Terms


Booking Holdings ROC % Historical Data

* Premium members only.

The historical data trend for Booking Holdings's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings ROC % Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 16.83 32.02 36.28 48.72 51.20

Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 25.35 43.79 77.52 43.76 24.63
XTER:PCE1
84GF Score
Booking Holdings Inc XTER:PCE1
ROC % is just one metric. See GF Score™, valuation, warning signs, and more.
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Booking Holdings ROC % Calculation

Booking Holdings's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2025 is calculated as:

ROC % (A: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2024 ) + Invested Capital (A: Dec. 2025 ))/ count )
=7926.828 * ( 1 - 20.9% )/( (12408.315 + 12084.1)/ 2 )
=6270.120948/12246.2075
=51.20 %

where

Invested Capital(A: Dec. 2024 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=26461.14 - 9426.805 - ( 15436.62 - max(0, 14942.885 - 19568.905+15436.62))
=12408.315

Invested Capital(A: Dec. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=24991.456 - 8153.992 - ( 14691.362 - max(0, 14260.092 - 19013.456+14691.362))
=12084.1

Booking Holdings's annualized Return on Capital (ROC %) for the quarter that ended in Mar. 2026 is calculated as:

ROC % (Q: Mar. 2026 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2025 ) + Invested Capital (Q: Mar. 2026 ))/ count )
=4397.66 * ( 1 - 22.59% )/( (12084.1 + 15561.35)/ 2 )
=3404.228606/13822.725
=24.63 %

where

Invested Capital(Q: Dec. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=24991.456 - 8153.992 - ( 14691.362 - max(0, 14260.092 - 19013.456+14691.362))
=12084.1

Invested Capital(Q: Mar. 2026 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=23977.8 - 7445.055 - ( 13860.76 - max(0, 17136.515 - 18107.91+13860.76))
=15561.35

Note: The Operating Income data used here is four times the quarterly (Mar. 2026) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROC % →
What does a ROC % of 24.63% mean?
Booking Holdings (XTER:PCE1) has a ROC % of 24.63% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Booking Holdings and its competitors.
Is Booking Holdings' ROC % too high?
Booking Holdings' current ROC % is 24.63%. The Travel & Leisure industry median ROC % is 3.76. Booking Holdings' value of 24.63% is 555.1% above this industry median. Overall, Booking Holdings has a GF Score™ of 84/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' ROC % compare to ABNB and RCL?
Booking Holdings' ROC % of 24.63% can be compared against companies in the Travel & Leisure industry. The industry median ROC % is 3.76. Booking Holdings' value of 24.63% is 555.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Travel & Leisure company?
The median ROC % among Travel & Leisure companies is 3.76, based on 834 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current ROC % of 24.63% is 555.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median ROC % is 3.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current ROC % is 24.63%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (XTER:PCE1) is currently considered Modestly Undervalued. The stock's GF Value™ is €198.57, compared to a current price of €157.10 — trading 20.9% below its estimated fair value. The current ROC % is 24.63% and 555.1% above the Travel & Leisure industry median of 3.76. Booking Holdings' overall GF Score™ is 84/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Booking Holdings (XTER:PCE1), the current ROC % is 24.63% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (XTER:PCE1) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €157.10 is trading 20.9% below its estimated GF Value™ of €198.57. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for XTER:PCE1:

  • ROC %: 24.63%
  • GF Value™: €198.57 vs. price of €157.10 (20.9% below fair value)
  • GF Score™: 84/100 with 2 warning signs
  • Industry Position: 555.1% above the Travel & Leisure median

No single metric tells the full story. See the XTER:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
84GF Score

Get the complete analysis for XTER:PCE1

ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€157.10
Price
€198.57
GF Value