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Aurora Design PCLBKK:AURA +2.82%82 PB Ratio is 2.28 as of Aug. 19, 2026, which is 29% below its 10-year median of 3.20. GuruFocus rates BKK:AURA with a GF Score™ of 82/100 and a GF Value™ of ฿23.05 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,078 Retail - Cyclical companies, Aurora Design PCL ranks worse than 66.23% on this metric.
The historical rank and industry rank for Aurora Design PCL's PB Ratio or its related term are showing as below:
BKK:AURA'
s PB Ratio Range Over the Past 10 Years
Min: 1.9 Med: 3.2 Max: 6.04
Current: 2.28
During the past 7 years, Aurora Design PCL's highest PB Ratio was 6.04. The lowest was 1.90. And the median was 3.20.
BKK:AURA's PB Ratio is ranked worse than 66.23% of 1078
companies
in the Retail - Cyclical industry
Industry Median: 1.45
vs BKK:AURA: 2.28
During the past 12 months, Aurora Design PCL's average Book Value Per Share Growth Rate was 29.40% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 14.10% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 21.50% per year.
During the past 7 years, the highest 3-Year average Book Value Per Share Growth Rate of Aurora Design PCL was 36.60% per year. The lowest was 14.10% per year. And the median was 25.35% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Aurora Design PCL PB Ratio Related Terms
Aurora Design PCL PB Ratio Historical Data
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The historical data trend for Aurora Design PCL's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, Aurora Design PCL's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aurora Design PCL PB Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Aurora Design PCL's PB Ratio distribution charts can be found below:
* The bar in red indicates where Aurora Design PCL's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Aurora Design PCL (BKK:AURA) has a PB Ratio of 2.28 as of Aug. 19, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Aurora Design PCL and its competitors. This is 29% below median its historical median of 3.20. Over the past decade, Aurora Design PCL's PB Ratio has ranged from 1.90 to 6.04. According to the industry distribution chart, Aurora Design PCL ranks #714 out of 1078 companies in the Retail - Cyclical industry, placing it in the top 66.2%.
Is Aurora Design PCL's PB Ratio too high?
Aurora Design PCL's current PB Ratio of 2.28 is 29% below median its 10-year median of 3.20. Over the past 10 years, this metric has ranged from a low of 1.90 to a high of 6.04. The Retail - Cyclical industry median PB Ratio is 1.45. Aurora Design PCL's value of 2.28 is 57.2% above this industry median. Based on the distribution chart, Aurora Design PCL ranks #714 out of 1078 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Aurora Design PCL has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Aurora Design PCL's PB Ratio compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Aurora Design PCL ranks #714 out of 1078 companies for PB Ratio. This places Aurora Design PCL in the lower half of its industry. The industry median PB Ratio is 1.45. Aurora Design PCL's value of 2.28 is 57.2% above this benchmark. Historically, Aurora Design PCL's own PB Ratio has ranged from 1.90 to 6.04 over the past decade. While the company's 10-year median is 3.20 vs. the industry median of 1.45, Aurora Design PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Retail - Cyclical company?
The median PB Ratio among Retail - Cyclical companies is 1.45, based on 1,078 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aurora Design PCL's current PB Ratio of 2.28 is 57.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Aurora Design PCL and its competitors. For the Retail - Cyclical industry, the median PB Ratio is 1.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aurora Design PCL's current PB Ratio is 2.28, which is 29% below median its own 10-year median of 3.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aurora Design PCL stock overvalued right now?
Based on GuruFocus' analysis, Aurora Design PCL (BKK:AURA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿23.05, compared to a current price of ฿14.60 — trading 36.7% below its estimated fair value. The current PB Ratio is 2.28, which is 29% below median its 10-year median of 3.20 and 57.2% above the Retail - Cyclical industry median of 1.45. Aurora Design PCL's overall GF Score™ is 82/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Aurora Design PCL (BKK:AURA), the current PB Ratio is 2.28 as of Aug. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aurora Design PCL (BKK:AURA) Overvalued in 2026?
Based on GuruFocus' analysis, Aurora Design PCL stock appears to be undervalued.
The current stock price of ฿14.60 is trading 36.7% below its estimated GF Value™ of ฿23.05.
GuruFocus considers Aurora Design PCL to be Possible Value Trap.
Key valuation signals for BKK:AURA:
PB Ratio: 2.28 (29% below median its 10-year median of 3.20)
GF Value™: ฿23.05 vs. price of ฿14.60 (36.7% below fair value)
Industry Position: 57.2% above the Retail - Cyclical median (#714 of 1078)
No single metric tells the full story. See the BKK:AURA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aurora Design PCL is thailand based company engaged in manufacture and sale of jewelry, gold jewelry and diamonds - gemstones. It operates in three segments namely: Trading of gold jewelry, which derives maximum revenue; Trading of diamonds jewelry, gems and k-gold; and Sale with right of redemption for gold jewelry, diamonds, gems and k-gold.
82GF Score
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