Pico (Thailand) PCL (BKK:PICO) PB Ratio: 2.21 (As of Jun. 26, 2026) — Near Median


BKK:PICO Pico (Thailand) PCL BKK:PICO
75 GF Score
Price ฿4.20
GF Value ฿4.58
! 4 Warning Signs
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What is Pico (Thailand) PCL PB Ratio?

Pico (Thailand) PCL BKK:PICO 75 PB Ratio is 2.21 as of Jun. 26, 2026, which is at its 10-year median of 2.21. GuruFocus rates BKK:PICO with a GF Score™ of 75/100 and a GF Value™ of ฿4.58. The stock has 4 warning signs investors should review.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), Pico (Thailand) PCL's share price is ฿4.20. Pico (Thailand) PCL's Book Value per Share for the quarter that ended in Jan. 2026 was ฿1.90. Hence, Pico (Thailand) PCL's PB Ratio of today is 2.21.

The historical rank and industry rank for Pico (Thailand) PCL's PB Ratio or its related term are showing as below:

BKK:PICO' s PB Ratio Range Over the Past 10 Years
Min: 1.57   Med: 2.21   Max: 4.44
Current: 2.21

During the past 13 years, Pico (Thailand) PCL's highest PB Ratio was 4.44. The lowest was 1.57. And the median was 2.21.

BKK:PICO's PB Ratio is not ranked
in the Media - Diversified industry.
Industry Median: 1.24 vs BKK:PICO: 2.21

During the past 12 months, Pico (Thailand) PCL's average Book Value Per Share Growth Rate was -2.10% per year. During the past 3 years, the average Book Value Per Share Growth Rate was 5.60% per year. During the past 5 years, the average Book Value Per Share Growth Rate was 4.90% per year. During the past 10 years, the average Book Value Per Share Growth Rate was -1.60% per year.

During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Pico (Thailand) PCL was 38.40% per year. The lowest was -12.50% per year. And the median was 2.25% per year.

Back to Basics: PB Ratio


Pico (Thailand) PCL  (BKK:PICO) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Pico (Thailand) PCL PB Ratio Related Terms


Pico (Thailand) PCL PB Ratio Historical Data

* Premium members only.

The historical data trend for Pico (Thailand) PCL's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pico (Thailand) PCL PB Ratio Chart

Pico (Thailand) PCL Annual Data
Trend Oct16 Oct17 Oct18 Oct19 Oct20 Oct21 Oct22 Oct23 Oct24 Oct25
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.37 2.90 2.73 1.75 2.19

Pico (Thailand) PCL Quarterly Data
Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.12 2.31 2.15 2.19 2.10

BKK:PICO vs APP, OMC, TTD: PB Ratio Comparison

For the Advertising Agencies subindustry, Pico (Thailand) PCL's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pico (Thailand) PCL PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pico (Thailand) PCL's PB Ratio distribution charts can be found below:

* The bar in red indicates where Pico (Thailand) PCL's PB Ratio falls into.


BKK:PICO
75GF Score
Pico (Thailand) PCL BKK:PICO
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Pico (Thailand) PCL PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Pico (Thailand) PCL's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Jan. 2026)
=4.20/1.901
=2.21

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 2.21 mean?
Pico (Thailand) PCL (BKK:PICO) has a PB Ratio of 2.21 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pico (Thailand) PCL and its competitors. This is near median its historical median of 2.21. Over the past decade, Pico (Thailand) PCL's PB Ratio has ranged from 1.57 to 4.44.
Is Pico (Thailand) PCL's PB Ratio too high?
Pico (Thailand) PCL's current PB Ratio of 2.21 is near median its 10-year median of 2.21. Over the past 10 years, this metric has ranged from a low of 1.57 to a high of 4.44. The Media - Diversified industry median PB Ratio is 1.24. Pico (Thailand) PCL's value of 2.21 is 78.2% above this industry median. Overall, Pico (Thailand) PCL has a GF Score™ of 75/100, reflecting its overall financial health beyond just this single metric.
How does Pico (Thailand) PCL's PB Ratio compare to APP and OMC?
Pico (Thailand) PCL's PB Ratio of 2.21 can be compared against companies in the Media - Diversified industry. The industry median PB Ratio is 1.24. Pico (Thailand) PCL's value of 2.21 is 78.2% above this benchmark. Historically, Pico (Thailand) PCL's own PB Ratio has ranged from 1.57 to 4.44 over the past decade. While the company's 10-year median is 2.21 vs. the industry median of 1.24, Pico (Thailand) PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.24, based on 931 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pico (Thailand) PCL's current PB Ratio of 2.21 is 78.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Pico (Thailand) PCL and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pico (Thailand) PCL's current PB Ratio is 2.21, which is near median its own 10-year median of 2.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico (Thailand) PCL stock overvalued right now?
Pico (Thailand) PCL (BKK:PICO) has a current PB Ratio of 2.21. The stock's GF Value™ is ฿4.58, compared to a current price of ฿4.20 — trading 8.3% below its estimated fair value. The current PB Ratio is 2.21, which is near median its 10-year median of 2.21 and 78.2% above the Media - Diversified industry median of 1.24. Pico (Thailand) PCL's overall GF Score™ is 75/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Pico (Thailand) PCL (BKK:PICO), the current PB Ratio is 2.21 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pico (Thailand) PCL (BKK:PICO) Overvalued in 2026?

Based on GuruFocus' analysis, Pico (Thailand) PCL stock appears to be undervalued. The current stock price of ฿4.20 is trading 8.3% below its estimated GF Value™ of ฿4.58.

Key valuation signals for BKK:PICO:

  • PB Ratio: 2.21 (near median its 10-year median of 2.21)
  • GF Value™: ฿4.58 vs. price of ฿4.20 (8.3% below fair value)
  • GF Score™: 75/100 with 4 warning signs
  • Industry Position: 78.2% above the Media - Diversified median

No single metric tells the full story. See the BKK:PICO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pico (Thailand) PCL Business Description

Address Sukhumvit Road, No. 10 Soi Lasalle 56, Bangna Tai, Bang Na District, Bangkok, THA, 10260
Pico (Thailand) PCL offers experiential marketing services. The company along with its subsidiaries operates in five segments including, the exhibition business, event marketing business, learning center and museum business, knowledge communication business, and other businesses. The company derives maximum revenue from the Event Marketing segment. These operations are mainly carried out in Thailand.
75GF Score

Get the complete analysis for BKK:PICO

PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿4.20
Price
฿4.58
GF Value