Vital FarmsVITL +4.12%75 PB Ratio is 1.48 as of Jun. 25, 2026, which is 68% below its 10-year median of 4.56. GuruFocus rates VITL with a GF Score™ of 75/100 and a GF Value™ of $39.70 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 1,896 Consumer Packaged Goods companies, Vital Farms ranks worse than 52.64% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-25), Vital Farms's share price is $11.11. Vital Farms's Book Value per Share for the quarter that ended in Mar. 2026 was $7.52. Hence, Vital Farms's PB Ratio of today is 1.48.
The historical rank and industry rank for Vital Farms's PB Ratio or its related term are showing as below:
VITL'
s PB Ratio Range Over the Past 10 Years
Min: 1.13 Med: 4.56 Max: 87.29
Current: 1.48
During the past 9 years, Vital Farms's highest PB Ratio was 87.29. The lowest was 1.13. And the median was 4.56.
VITL's PB Ratio is ranked worse than 52.64% of 1896
companies
in the Consumer Packaged Goods industry
Industry Median: 1.34
vs VITL: 1.48
During the past 12 months, Vital Farms's average Book Value Per Share Growth Rate was 15.90% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 26.40% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 17.10% per year.
During the past 9 years, the highest 3-Year average Book Value Per Share Growth Rate of Vital Farms was 205.70% per year. The lowest was 8.70% per year. And the median was 26.40% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Vital Farms PB Ratio Related Terms
Vital Farms PB Ratio Historical Data
* Premium members only.
The historical data trend for Vital Farms's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Farm Products subindustry, Vital Farms's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vital Farms PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Vital Farms's PB Ratio distribution charts can be found below:
* The bar in red indicates where Vital Farms's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Vital Farms's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Vital Farms (VITL) has a PB Ratio of 1.48 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Vital Farms and its competitors. This is 68% below median its historical median of 4.56. Over the past decade, Vital Farms' PB Ratio has ranged from 1.13 to 87.29. According to the industry distribution chart, Vital Farms ranks #998 out of 1896 companies in the Consumer Packaged Goods industry, placing it in the top 52.6%.
Is Vital Farms' PB Ratio too high?
Vital Farms' current PB Ratio of 1.48 is 68% below median its 10-year median of 4.56. Over the past 10 years, this metric has ranged from a low of 1.13 to a high of 87.29. The Consumer Packaged Goods industry median PB Ratio is 1.34. Vital Farms' value of 1.48 is 10.4% above this industry median. Based on the distribution chart, Vital Farms ranks #998 out of 1896 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Vital Farms has a GF Score™ of 75/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vital Farms' PB Ratio compare to ALCO and VFF?
According to the Consumer Packaged Goods industry distribution chart, Vital Farms ranks #998 out of 1896 companies for PB Ratio. This places Vital Farms in the lower half of its industry. The industry median PB Ratio is 1.34. Vital Farms' value of 1.48 is 10.4% above this benchmark. Historically, Vital Farms' own PB Ratio has ranged from 1.13 to 87.29 over the past decade. While the company's 10-year median is 4.56 vs. the industry median of 1.34, Vital Farms has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.34, based on 1,896 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vital Farms's current PB Ratio of 1.48 is 10.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Vital Farms and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vital Farms's current PB Ratio is 1.48, which is 68% below median its own 10-year median of 4.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vital Farms stock overvalued right now?
Based on GuruFocus' analysis, Vital Farms (VITL) is currently considered Significantly Undervalued. The stock's GF Value™ is $39.70, compared to a current price of $11.11 — trading 72% below its estimated fair value. The current PB Ratio is 1.48, which is 68% below median its 10-year median of 4.56 and 10.4% above the Consumer Packaged Goods industry median of 1.34. Vital Farms' overall GF Score™ is 75/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Vital Farms (VITL), the current PB Ratio is 1.48 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vital Farms (VITL) Overvalued in 2026?
Based on GuruFocus' analysis, Vital Farms stock appears to be undervalued.
The current stock price of $11.11 is trading 72% below its estimated GF Value™ of $39.70.
GuruFocus considers Vital Farms to be Significantly Undervalued.
Key valuation signals for VITL:
PB Ratio: 1.48 (68% below median its 10-year median of 4.56)
GF Value™: $39.70 vs. price of $11.11 (72% below fair value)
Industry Position: 10.4% above the Consumer Packaged Goods median (#998 of 1896)
No single metric tells the full story. See the VITL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
75GF Score
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