SAM (Boston Beer Co) Momentum Rank: 3 (As of Jul. 30, 2026) — 40% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SAM Boston Beer Co Inc SAM
66 GF Score
Price $185.31
GF Value $269.45
Valuation Significantly Undervalued
! 1 Warning Sign
View Full Analysis

What is Boston Beer Co Momentum Rank?

Boston Beer Co SAM -0.94% 66 Momentum Rank is 3 as of Jul. 30, 2026, which is 40% below its 10-year median of 5.00. GuruFocus rates SAM with a GF Score™ of 66/100 and a GF Value™ of $269.45 (Significantly Undervalued). The stock has 1 warning sign investors should review.

Boston Beer Co has the Momentum Rank of 3.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Boston Beer Co Momentum Rank Related Terms

SAM vs TAP, STZ: Momentum Rank Comparison

For the Beverages - Brewers subindustry, Boston Beer Co's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Boston Beer Co Momentum Rank vs Beverages - Alcoholic Industry

For the Beverages - Alcoholic industry and Consumer Defensive sector, Boston Beer Co's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Boston Beer Co's Momentum Rank falls into.


SAM
66GF Score
Boston Beer Co Inc SAM
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 3 mean?
Boston Beer Co (SAM) has a Momentum Rank of 3 as of Jul. 30, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Boston Beer Co and its competitors. This is 40% below median its historical median of 5.00. Over the past decade, Boston Beer Co's Momentum Rank has ranged from 1.00 to 10.00.
Is Boston Beer Co's Momentum Rank too high?
Boston Beer Co's current Momentum Rank of 3 is 40% below median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Boston Beer Co has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's Momentum Rank compare to TAP and STZ?
Boston Beer Co's Momentum Rank of 3 can be compared against companies in the Beverages - Alcoholic industry. Historically, Boston Beer Co's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Beverages - Alcoholic company?
A good Momentum Rank depends on the Beverages - Alcoholic industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Boston Beer Co and its competitors. Boston Beer Co's current Momentum Rank is 3, which is 40% below median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Based on GuruFocus' analysis, Boston Beer Co (SAM) is currently considered Significantly Undervalued. The stock's GF Value™ is $269.45, compared to a current price of $185.31 — trading 31.2% below its estimated fair value. The current Momentum Rank is 3, which is 40% below median its 10-year median of 5.00. Boston Beer Co's overall GF Score™ is 66/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Boston Beer Co (SAM), the current Momentum Rank is 3 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Boston Beer Co (SAM) Overvalued in 2026?

Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued. The current stock price of $185.31 is trading 31.2% below its estimated GF Value™ of $269.45. GuruFocus considers Boston Beer Co to be Significantly Undervalued.

Key valuation signals for SAM:

  • Momentum Rank: 3 (40% below median its 10-year median of 5.00)
  • GF Value™: $269.45 vs. price of $185.31 (31.2% below fair value)
  • GF Score™: 66/100 with 1 warning sign

No single metric tells the full story. See the SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Boston Beer Co Business Description

Other Exchanges BBEA:Germany
Address One Design Center Place, Suite 850, Boston, MA, USA, 02210
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
66GF Score

Get the complete analysis for SAM

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$185.31
Price
$269.45
GF Value