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Boston Beer CoSAM +1.81%68 Shiller PE Ratio is 23.32 as of Aug. 03, 2026, which is 41% below its 10-year median of 39.46. GuruFocus rates SAM with a GF Score™ of 68/100 and a GF Value™ of $269.34 (Significantly Undervalued). The stock has 1 warning sign investors should review. Among 128 Beverages - Alcoholic companies, Boston Beer Co ranks worse than 66.41% on this metric.
As of today (2026-08-03), Boston Beer Co's current share price is $186.52. Boston Beer Co's E10 for the quarter that ended in Jun. 2026 was $8.00. Boston Beer Co's Shiller PE Ratio for today is 23.32.
The historical rank and industry rank for Boston Beer Co's Shiller PE Ratio or its related term are showing as below:
SAM'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 20.69 Med: 39.46 Max: 149.01
Current: 23.32
During the past years, Boston Beer Co's highest Shiller PE Ratio was 149.01. The lowest was 20.69. And the median was 39.46.
SAM's Shiller PE Ratio is ranked worse than 66.41% of 128
companies
in the Beverages - Alcoholic industry
Industry Median: 16.745
vs SAM: 23.32
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Boston Beer Co's adjusted earnings per share data for the three months ended in Jun. 2026 was $4.960. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $8.00 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Boston Beer Co (NYSE:SAM) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Boston Beer Co Shiller PE Ratio Related Terms
Boston Beer Co Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Boston Beer Co's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Brewers subindustry, Boston Beer Co's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Boston Beer Co Shiller PE Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Boston Beer Co's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Boston Beer Co's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Boston Beer Co's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Boston Beer Co's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, Boston Beer Co's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Boston Beer Co (SAM) has a Shiller PE Ratio of 23.32 as of Aug. 03, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Boston Beer Co and its competitors. This is 41% below median its historical median of 39.46. Over the past decade, Boston Beer Co's Shiller PE Ratio has ranged from 20.69 to 149.01. According to the industry distribution chart, Boston Beer Co ranks #85 out of 128 companies in the Beverages - Alcoholic industry, placing it in the top 66.4%.
Is Boston Beer Co's Shiller PE Ratio too high?
Boston Beer Co's current Shiller PE Ratio of 23.32 is 41% below median its 10-year median of 39.46. Over the past 10 years, this metric has ranged from a low of 20.69 to a high of 149.01. The Beverages - Alcoholic industry median Shiller PE Ratio is 16.75. Boston Beer Co's value of 23.32 is 39.3% above this industry median. Based on the distribution chart, Boston Beer Co ranks #85 out of 128 companies in the Beverages - Alcoholic industry, which is below the industry midpoint. Overall, Boston Beer Co has a GF Score™ of 68/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Boston Beer Co's Shiller PE Ratio compare to TAP and STZ?
According to the Beverages - Alcoholic industry distribution chart, Boston Beer Co ranks #85 out of 128 companies for Shiller PE Ratio. This places Boston Beer Co in the lower half of its industry. The industry median Shiller PE Ratio is 16.75. Boston Beer Co's value of 23.32 is 39.3% above this benchmark. Historically, Boston Beer Co's own Shiller PE Ratio has ranged from 20.69 to 149.01 over the past decade. While the company's 10-year median is 39.46 vs. the industry median of 16.75, Boston Beer Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Beverages - Alcoholic company?
The median Shiller PE Ratio among Beverages - Alcoholic companies is 16.75, based on 128 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Boston Beer Co's current Shiller PE Ratio of 23.32 is 39.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Boston Beer Co and its competitors. For the Beverages - Alcoholic industry, the median Shiller PE Ratio is 16.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Boston Beer Co's current Shiller PE Ratio is 23.32, which is 41% below median its own 10-year median of 39.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Boston Beer Co stock overvalued right now?
Based on GuruFocus' analysis, Boston Beer Co (SAM) is currently considered Significantly Undervalued. The stock's GF Value™ is $269.34, compared to a current price of $186.52 — trading 30.7% below its estimated fair value. The current Shiller PE Ratio is 23.32, which is 41% below median its 10-year median of 39.46 and 39.3% above the Beverages - Alcoholic industry median of 16.75. Boston Beer Co's overall GF Score™ is 68/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Boston Beer Co (SAM), the current Shiller PE Ratio is 23.32 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Boston Beer Co (SAM) Overvalued in 2026?
Based on GuruFocus' analysis, Boston Beer Co stock appears to be undervalued.
The current stock price of $186.52 is trading 30.7% below its estimated GF Value™ of $269.34.
GuruFocus considers Boston Beer Co to be Significantly Undervalued.
Key valuation signals for SAM:
Shiller PE Ratio: 23.32 (41% below median its 10-year median of 39.46)
GF Value™: $269.34 vs. price of $186.52 (30.7% below fair value)
Industry Position: 39.3% above the Beverages - Alcoholic median (#85 of 128)
No single metric tells the full story. See the SAM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
68GF Score
Get the complete analysis for SAM
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