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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
LFTO vs MGNI, STGW, DV: Profitability Rank Comparison
For the Advertising Agencies subindustry, Liftoff Mobile's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Liftoff Mobile Profitability Rank vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Liftoff Mobile's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Liftoff Mobile has the Profitability Rank of 5.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Liftoff Mobile (LFTO) has a Profitability Rank of 5 as of Jun. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Liftoff Mobile and its competitors. This is 25% above median its historical median of 4.00. Over the past decade, Liftoff Mobile's Profitability Rank has ranged from 4.00 to 5.00.
Is Liftoff Mobile's Profitability Rank too high?
Liftoff Mobile's current Profitability Rank of 5 is 25% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 4.00 to a high of 5.00. Overall, Liftoff Mobile has a GF Score™ of 17/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's Profitability Rank compare to MGNI and STGW?
Liftoff Mobile's Profitability Rank of 5 can be compared against companies in the Media - Diversified industry. Historically, Liftoff Mobile's own Profitability Rank has ranged from 4.00 to 5.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Media - Diversified company?
A good Profitability Rank depends on the Media - Diversified industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Liftoff Mobile and its competitors. Liftoff Mobile's current Profitability Rank is 5, which is 25% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (LFTO) has a current Profitability Rank of 5. The current Profitability Rank is 5, which is 25% above median its 10-year median of 4.00. Liftoff Mobile's overall GF Score™ is 17/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Liftoff Mobile (LFTO), the current Profitability Rank is 5 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
17GF Score
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