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Liftoff MobileLFTO -2.63%13 Return-on-Tangible-Asset is 27.37% as of Mar. 2026. GuruFocus rates LFTO with a GF Score™ of 13/100. The stock has 3 warning signs investors should review. Among 1,030 Media - Diversified companies, Liftoff Mobile ranks better than 62.91% on this metric.
Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Liftoff Mobile's annualizedNet Income for the quarter that ended in Mar. 2026 was $197.3 Mil. Liftoff Mobile's average total tangible assets for the quarter that ended in Mar. 2026 was $720.9 Mil. Therefore, Liftoff Mobile's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 was 27.37%.
The historical rank and industry rank for Liftoff Mobile's Return-on-Tangible-Asset or its related term are showing as below:
LFTO'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -16.38 Med: -9.68 Max: 3.35
Current: 3.35
During the past 3 years, Liftoff Mobile's highest Return-on-Tangible-Asset was 3.35%. The lowest was -16.38%. And the median was -9.68%.
LFTO's Return-on-Tangible-Asset is ranked better than 62.91% of 1030
companies
in the Media - Diversified industry
Industry Median: 0.8
vs LFTO: 3.35
Liftoff Mobile (NAS:LFTO) Return-on-Tangible-Asset Explanation
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Liftoff Mobile Return-on-Tangible-Asset Related Terms
Liftoff Mobile Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Liftoff Mobile's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LFTO vs MGNI, ZD, STGW: Return-on-Tangible-Asset Comparison
For the Advertising Agencies subindustry, Liftoff Mobile's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Liftoff Mobile Return-on-Tangible-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Liftoff Mobile's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
What does a Return-on-Tangible-Asset of 27.37% mean?
Liftoff Mobile (LFTO) has a Return-on-Tangible-Asset of 27.37% as of Mar. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Liftoff Mobile and its competitors. According to the industry distribution chart, Liftoff Mobile ranks #382 out of 1030 companies in the Media - Diversified industry, placing it in the top 37.1%.
Is Liftoff Mobile's Return-on-Tangible-Asset too high?
Liftoff Mobile's current Return-on-Tangible-Asset is 27.37%. The Media - Diversified industry median Return-on-Tangible-Asset is 0.80. Liftoff Mobile's value of 27.37% is 3321.3% above this industry median. Based on the distribution chart, Liftoff Mobile ranks #382 out of 1030 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Liftoff Mobile has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's Return-on-Tangible-Asset compare to MGNI and ZD?
According to the Media - Diversified industry distribution chart, Liftoff Mobile ranks #382 out of 1030 companies for Return-on-Tangible-Asset. This puts Liftoff Mobile in the upper half of its industry. The industry median Return-on-Tangible-Asset is 0.80. Liftoff Mobile's value of 27.37% is 3321.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Media - Diversified company?
The median Return-on-Tangible-Asset among Media - Diversified companies is 0.80, based on 1,030 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Liftoff Mobile's current Return-on-Tangible-Asset of 27.37% is 3321.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Liftoff Mobile and its competitors. For the Media - Diversified industry, the median Return-on-Tangible-Asset is 0.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Liftoff Mobile's current Return-on-Tangible-Asset is 27.37%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (LFTO) has a current Return-on-Tangible-Asset of 27.37%. The current Return-on-Tangible-Asset is 27.37% and 3321.3% above the Media - Diversified industry median of 0.80. Liftoff Mobile's overall GF Score™ is 13/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Liftoff Mobile (LFTO), the current Return-on-Tangible-Asset is 27.37% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
13GF Score
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