CL (Colgate-Palmolive Co) GF Value Rank : 9 (As of Jul. 16, 2025)

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What is Colgate-Palmolive Co GF Value Rank?

Colgate-Palmolive Co has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Colgate-Palmolive Co's GF Value Rank

For the Household & Personal Products subindustry, Colgate-Palmolive Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Colgate-Palmolive Co's GF Value Rank Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Colgate-Palmolive Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Colgate-Palmolive Co's GF Value Rank falls into.

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Colgate-Palmolive Co GF Value Rank Related Terms

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Colgate-Palmolive Co Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Colgate-Palmolive Co (NYSE:CL) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

CL:Mexico 1CL:Italy CPAd:UK 0P59:UK CPA:Germany CPA:Germany CPA:Germany CPA:Germany COLG34:Brazil COLG:Austria CL:Argentina

Address

300 Park Avenue, New York, NY, USA, 10022

Website

https://www.colgatepalmolive.com

Since its founding in 1806, Colgate-Palmolive has grown to become a leading player in the household and personal care arena. In addition to its namesake oral care line (which accounts for north of 40% of its total sales), the firm manufactures shampoos, shower gels, deodorants, and homecare products that are sold in over 200 countries. International sales account for about 70% of its total business, including approximately 45% from emerging regions. It also owns specialty pet food maker Hill's (around one fifth of sales), which sells a majority of its products through veterinarians and specialty pet retailers.

Executives

Sally Massey	officer: Chief Human Resources Officer	300 PARK AVENUE, NEW YORK NY 10022
Gregory Malcolm	officer: Vice President and Controller	300 PARK AVENUE, NEW YORK NY 10022
Noel R. Wallace	officer: Pres.- Colgate No. America	C/O COLGATE-PALMOLIVE COMPANY, 300 PARK AVENUE, NEW YORK NY 10022
Sutula Stanley J Iii	officer: Chief Financial Officer	IBM CORPORATION, ONE NEW ORCHARD ROAD, ARMONK NY 10504
Panagiotis Tsourapas	officer: Pres., Colgate-Africa/Eurasia	C/O COLGATE-PALMOLIVE COMPANY, 300 PARK AVENUE, NEW YORK NY 10022
Martina Hundmejean	director	C/O TYCO INTERNATIONAL (US) INC, 9 WEST 57TH ST 43RD FL., NEW YORK NY 10019
Jennifer Daniels	officer: CLO and Secretary	C/O BARNES & NOBLE, INC., 122 FIFTH AVENUE, NEW YORK NY 10011
John W Kooyman	officer: Chief Marketing Officer	300 PARK AVENUE, NEW YORK NY 10022
John P Bilbrey	director
John T Cahill	director	LEGG MASON, INC., 100 INTERNATIONAL DRIVE, BALTIMORE MD 21202
Lorrie M Norrington	director	C/O EBAY INC., 2145 HAMILTON AVENUE, SAN JOSE CA 95125
Prabha Parameswaran	officer: Grp Pres, Glbl Innov. & AF/Eus	300 PARK AVENUE, NEW YORK NY 10022
Stephen I Sadove	director
C Martin Harris	director
Steven A Cahillane	director	ONE COCA-COLA PLAZA, ATLANTA GA 30313